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It is not enough to post a photo every two weeks. We give you a simple strategy to start highlighting your account.
Instagram is fast becoming one of the most followed social media platforms. Even though many businesses focus solely on Facebook and LinkedIn, Instagram has proven to be an integral part of a company’s digital success. You’re on the right track if you’ve already opened your Instagram account and posted a few photos, but you’ve only been half the battle. It would be best if you started gaining followers. Here are some tips that could help you achieve them.
1.-Automate your Instagram and gain followers while you sleep
There are programs on the internet that allow you to automatically “Like”, “Follow” and “Unfollow” profiles and even comment on other profiles, all you have to do is select the hashtags you want to focus on or the followers of another profile or competitor on Instagram.
2.-Post wonderful content constantly.
If you want to have a ton of followers on Instagram, you need to post high-quality content ALL the time. You can’t just post once every two weeks. You need to release new high-resolution content. I recommend, to start with, doing it once or twice a day (every day), but eventually, you should be able to reach up to four posts per day.
3.-Captions should be captivating and motivating.
A good caption can make all the difference, so you must use them to your advantage. Decide which niche or character requires a longer or shorter comment, and then be consistent with your strategy. When you write a caption, you should try to do four things: captivate, motivate, inspire and give an extra experience to your video or photo. Posting motivational content may sound cliché, but it does generate a lot of engagement.
Some people use clever captions alongside hashtags to complement the comment, while other people use more serious words. Ultimately, it’s about maintaining consistency and focus.
4.-Use the right emojis.
Love them or hate them, no one can deny that emojis are a popular form of communication, both in text messages and on social media. If you plan to use emojis (which you should), you must know how to handle them correctly. Emojis function as substitutes for words and ideas and can serve to resonate with the reader. You can do it like this: try to replace at least one word in each sentence with an emoji that represents it. Your captions will start to resonate on an emotional level with your readers.
However, you must be careful not to overdo it. Emojis can spice up your posts and make them closer, but they shouldn’t be the only way you communicate. They are to substitute certain words, evoke reactions and describe emotions to your followers.
5.-Don't post too much.
A few moments ago I mentioned the importance of constantly posting. Many people make the mistake of not posting enough. However, some accounts make the mistake of posting too much, which drives away their follower.
You must find the correct frequency for your audience and stay consistent. Above I mentioned that it is good to post at least twice a day when you are starting with Instagram. It is an optimal amount to avoid overwhelming people. Starting with two posts spaced in the morning and the afternoon is a good strategy.
As your account grows and you gain more followers, you can start adding more posts, for example, one in the morning, one in the afternoon, and one last at night.
Here is a very simple formula that can guide you to know how much to publish per day:
1 – 1000 followers, one to two posts per day.
1,000 – 10,000 followers, 2 -3 posts.
10,000 – 50,0000 followers, 3 – 4 posts.
100,000 – 500,000 followers, 5 – 6 posts.
500,000 – one million followers, 8 – 10 posts.
Hashtags are an important feature of Instagram, so you should know how to use them correctly in your publications. Be strategic with the tags you want to use. Studies and statistics show that using between 3 and 5 hashtags is optimal for this social network.
Your hashtags should represent the video or photo (don’t put irrelevant tags just to reach more people). I recommend using descriptive two-word tags to represent your post. For example, #AppleVerde, #HondaCivic, #CatHeliz.
Contrary to what you might believe, using hashtags that already exist in millions of posts reduces the chances that your photo will stand out and therefore attract more followers. If you use more descriptive tags, your image will be seen by more people searching for specific hashtags.
7.-Interact with the other users.
It is not enough to create an Instagram account and only post images and videos. You need to interact with your followers by asking questions in your captions and then responding to their comments. This helps you create a more personal relationship with your followers. The more personal your relationships with your customers, the more attractive your account will be to other users.
It would be best if you started interacting with users from other accounts to get more followers. Leaving helpful comments in the comments will get other people interested in your words.
The key is to ask your followers questions about who they are and what they like about your content. Add positive comments to other accounts to invite users to check your account.
In the world of Instagram, positivity is basic. To attract public attention, you must create a positive community where followers can post information and communicate with each other.
Ban and delete all negative content that has no place on your account. It’s the best way to allow for the clean and positive feedback. Don’t let a bad comment become a flood of users attacking each other. You need to monitor this. Otherwise, new users will mimic this behavior or avoid following you.
You must create and curate a peaceful and mature account capable of generating interactions between users, brands, and products.
When navigating the ocean of Instagram, it’s important to remember that influencers play a huge role in the people they follow.
Consider paying these figures to gain more followers and exposure. Find the accounts that have the type of user you are looking for and agree with them to promote your channel by republishing your videos or photos or simply making a comment inviting their followers to meet you. Almost all major Instagram accounts have a contact email for advertising and promotions.
10.-Cross-advertise with other accounts.
Finally, one of the best ways to generate recognition on Instagram is by cross-advertising with similar accounts. Find users of your style with the type of followers you would like to have and contact them to agree.
You must remember that even if your page differs from other pages of your size, you must be open to cross-promotion. For example, if your target market is men who like sports, you can find these types of followers on all the different types of accounts dominated by men.
Experiment with different accounts and see which accounts you help grow the fastest. The key is to nurture relationships and keep working with these types of pages.