{"id":1793,"date":"2021-10-24T11:00:25","date_gmt":"2021-10-24T11:00:25","guid":{"rendered":"https:\/\/wolfteam.site\/?p=1793"},"modified":"2022-11-11T15:53:24","modified_gmt":"2022-11-11T15:53:24","slug":"5-tips-to-write-an-killer-press-release","status":"publish","type":"post","link":"https:\/\/wolfteam.site\/sv\/5-tips-for-att-skriva-ett-dodligt-pressmeddelande\/","title":{"rendered":"5 tips f\u00f6r att skriva ett lysande pressmeddelande 2026"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1793\" class=\"elementor elementor-1793\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-49a50edb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49a50edb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-304060af\" data-id=\"304060af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11dd37a3 elementor-widget elementor-widget-table-of-contents\" data-id=\"11dd37a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-arrow-right&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tInneh\u00e5llsf\u00f6rteckning\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4247500a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4247500a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fd5edd3\" data-id=\"7fd5edd3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a8f571 elementor-widget elementor-widget-heading\" data-id=\"7a8f571\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inledning:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-112a4b27 elementor-widget elementor-widget-text-editor\" data-id=\"112a4b27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ett pressmeddelande syftar till att f\u00e5 det publicerat i media. Hur f\u00e5r man det? Du fr\u00e5gar. Tja, jag ska ge dig dessa fem tips som kan hj\u00e4lpa dig att skriva ett fantastiskt pressmeddelande med genomslagskraft och med vilket du uppn\u00e5r dina m\u00e5l.<\/p><p>Men f\u00f6r att f\u00f6rst\u00e5 vad jag pratar om ska vi b\u00f6rja med de grundl\u00e4ggande begrepp som m\u00e5ste vara klara innan vi lanserar ett pressmeddelande.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f8b5c0 elementor-widget elementor-widget-heading\" data-id=\"3f8b5c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vad \u00e4r ett bra pressmeddelande?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab7d5c3 elementor-widget elementor-widget-text-editor\" data-id=\"ab7d5c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u00e5t oss b\u00f6rja med grunderna. Ett pressmeddelande \u00e4r f\u00f6retagsinformation om en h\u00e4ndelse som har intr\u00e4ffat eller kommer att intr\u00e4ffa i f\u00f6retaget och som du vill att media ska f\u00e5 genomslag f\u00f6r. Det kan vara allt fr\u00e5n lanseringen av en ny produkt till en utn\u00e4mning inom f\u00f6retaget eller f\u00f6retagets presentation i samh\u00e4llet.<\/p><p>Hundratals pressmeddelanden om olika \u00e4mnen n\u00e5r medierna varje dag, s\u00e5 det \u00e4r viktigt att differentiera din information och g\u00f6ra den nyhetsv\u00e4rdig f\u00f6r att ditt pressmeddelande ska n\u00e5 sitt m\u00e5l, att bli en killer.<\/p><p>Att vara en killer inneb\u00e4r i det h\u00e4r fallet att ha en inverkan och att de medier som du anser vara relevanta inom din sektor tar del av den information som du har skickat till dem.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a845da1 elementor-widget elementor-widget-heading\" data-id=\"a845da1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vilka m\u00e5l har du med pressmeddelandet?.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2146fa3f elementor-widget elementor-widget-text-editor\" data-id=\"2146fa3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Det m\u00e5ste st\u00e5 klart att pressmeddelanden inte \u00e4r skrivna f\u00f6r att f\u00f6retagets anst\u00e4llda eller chefer ska l\u00e4sa dem, utan f\u00f6r att media ska publicera dem och n\u00e5 ut till dina potentiella kunder, intressenter, konkurrenter, intressegrupper eller samh\u00e4llet i stort. Innan du b\u00f6rjar skriva pressmeddelandet m\u00e5ste du d\u00e4rf\u00f6r fundera p\u00e5 vilka dina kommunikationsm\u00e5l \u00e4r med informationen:<\/p><p>Bra pressmeddelande Branding eller varum\u00e4rkesimage<\/p><p>Att mitt f\u00f6retags varum\u00e4rke \u00e4r k\u00e4nt med den information som jag r\u00e4knar.<br \/>M\u00e5len f\u00f6r ett pressmeddelande Produktlansering<\/p><p>F\u00f6retaget ska lansera en kommersiell produkt och vi vill att den ska synas i media. Pressmeddelandet f\u00e5r inte vara kommersiellt eftersom medierna inte publicerar annonser utan nyheter. (Jag kommer att utveckla detta mer senare).<br \/>Pressmeddelande om m\u00e5len f\u00f6r f\u00f6retagens sociala ansvar (CSR)<\/p><p>Ibland vill man kommunicera att f\u00f6retaget har beslutat att det \u00e4r bra f\u00f6r samh\u00e4llet i enlighet med sina v\u00e4rderingar. Exempel: \"F\u00f6retag X installerar solpaneler p\u00e5 sina kontor och sparar d\u00e4rmed 4 200 kg koldioxid per \u00e5r.<br \/>m\u00e5len f\u00f6r ett pressmeddelande Strategiskt<\/p><p>Meddela utn\u00e4mning av befattningar eller byte av ledare. Det finns tillf\u00e4llen d\u00e5 det kan vara en viktig signering, och man vill kommunicera, och i m\u00e5nga fall t\u00e4nker man mer p\u00e5 konkurrenterna, intressegrupperna och investerarna \u00e4n p\u00e5 slutkunden.<\/p><p>Och trots allt t\u00e4nker du, var finns tipsen? Var inte ot\u00e5lig i kommunikationen. Du m\u00e5ste vara mycket lugn.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-469e575 elementor-widget elementor-widget-heading\" data-id=\"469e575\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vem vill du n\u00e5 med pressmeddelandet?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15543de4 elementor-widget elementor-widget-text-editor\" data-id=\"15543de4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Om du redan har klart f\u00f6r dig vad du vill ha pressmeddelandet f\u00f6r, kommer nu fr\u00e5gan om vem du vill ha det. Som jag sa tidigare, f\u00f6r att ett pressmeddelande ska vara d\u00f6dligt m\u00e5ste det n\u00e5 media och den m\u00e5lgrupp du vill n\u00e5.<\/p><p>Vem ska skicka ett pressmeddelande till en potentiell kund?<\/p><p>Om du vill g\u00f6ra dig k\u00e4nd f\u00f6r dina potentiella kunder m\u00e5ste du v\u00e4lja medier som du vet riktar sig till den m\u00e5lgruppen. Om ditt varum\u00e4rke riktar sig till en ung och progressiv publik \u00e4r det inte s\u00e4rskilt meningsfullt att skicka det till mer konservativa medier eller fokusera p\u00e5 mer allvarliga nyheter.<br \/>Vem ska skicka ett pressmeddelande till Konkurrenternas intresseorganisationer<\/p><p>I andra fall \u00e4r pressmeddelandet snarare till f\u00f6r att konkurrenter och intressegrupper inom din sektor ska f\u00e5 veta vad ditt aff\u00e4rsbeslut har inneburit eller vilka planer du har f\u00f6r framtiden.<br \/>Vem du ska skicka ett pressmeddelande till<br \/>F\u00f6r samh\u00e4llet i stort<\/p><p>Ditt m\u00e5l kan ocks\u00e5 vara att skapa ett varum\u00e4rke och ett varum\u00e4rkesminne i samh\u00e4llet, och pressmeddelandet kan vara ett obetalt s\u00e4tt att n\u00e5 ut till m\u00e5nga m\u00e4nniskor.<\/p><p>Du kan k\u00e4nna dig trygg med att jag redan har gett dig tips och r\u00e5d f\u00f6r att skapa ett pressmeddelande som du publicerar i media.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f422398 elementor-widget elementor-widget-image\" data-id=\"f422398\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"965\" height=\"643\" src=\"https:\/\/wolfteam.site\/wp-content\/uploads\/2021\/12\/Killer-Press-Release-1024x682.jpg\" class=\"attachment-large size-large wp-image-1794\" alt=\"5 tips f\u00f6r att skriva ett bra pressmeddelande Espoo\" srcset=\"https:\/\/wolfteam.site\/wp-content\/uploads\/2021\/12\/Killer-Press-Release-1024x682.jpg 1024w, https:\/\/wolfteam.site\/wp-content\/uploads\/2021\/12\/Killer-Press-Release-300x200.jpg 300w, https:\/\/wolfteam.site\/wp-content\/uploads\/2021\/12\/Killer-Press-Release-768x512.jpg 768w, https:\/\/wolfteam.site\/wp-content\/uploads\/2021\/12\/Killer-Press-Release.jpg 1280w\" sizes=\"(max-width: 965px) 100vw, 965px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5af2fb0 elementor-widget elementor-widget-heading\" data-id=\"5af2fb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>5 tips f\u00f6r att ditt pressmeddelande ska bli en riktig h\u00f6jdare.<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-830f857 elementor-widget elementor-widget-heading\" data-id=\"830f857\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1.-V\u00e4lj v\u00e4l n\u00e4r du lanserar pressmeddelandet.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e147ed elementor-widget elementor-widget-text-editor\" data-id=\"1e147ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vad kallas att ha en \"h\u00e4ngare\" (inte den som finns i garderoben) utan n\u00e5got som hakar upp den information som du vill f\u00f6rmedla till nuet? Nyckeln \u00e4r att g\u00f6ra det enkelt f\u00f6r journalister, f\u00f6r jag ska ber\u00e4tta en hemlighet f\u00f6r dig: om de inte hittar en h\u00e4ngare som \u00e4r aktuell eller relevant f\u00f6r sj\u00e4lva evenemanget kommer de inte att publicera ditt pressmeddelande.<\/p><p>Jag har arbetat p\u00e5 en nyhetsbyr\u00e5 och vet att hundratals pressmeddelanden kommer in varje dag. R\u00e5det \u00e4r att differentiera sig p\u00e5 n\u00e5got s\u00e4tt, och det \u00e4r mycket bra att koppla sin information till nutiden. D\u00e4rf\u00f6r \u00e4r det mycket relevant n\u00e4r vi f\u00e5r pressmeddelandet.<\/p><p>Till exempel var det absurt att skicka pressmeddelanden som inte hade n\u00e5got med \u00e4mnet att g\u00f6ra, eftersom inga andra typer av nyheter sl\u00e4pptes under f\u00e4ngelsevistelsen eller pandemin. Du kan relatera informationen till pandemin. \"F\u00f6retag X anpassar sin aff\u00e4rsmodell p\u00e5 grund av pandemin\". Ett annat exempel \u00e4r att om du ska sl\u00e4ppa en produkt, l\u00e5t det sammanfalla med ett relevant datum f\u00f6r din bransch, men inte f\u00f6r alla, till exempel Black Friday eller Sales, eftersom det blir f\u00f6r kommersiellt och det blir f\u00f6r mycket information.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cdcb7e elementor-widget elementor-widget-heading\" data-id=\"7cdcb7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2.- Skriv med en nyhetsstruktur och ett nyhetsspr\u00e5k.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5957a3b5 elementor-widget elementor-widget-text-editor\" data-id=\"5957a3b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Detta \u00e4r grundl\u00e4ggande, men inte alla som st\u00e5r inf\u00f6r ett pressmeddelande vet det, s\u00e4rskilt inte i sm\u00e5 f\u00f6retag. I slut\u00e4ndan m\u00e5ste ett pressmeddelande ha en ny struktur f\u00f6r att, som vi sa tidigare, g\u00f6ra det enkelt f\u00f6r journalisterna.<\/p><p>Och det \u00e4r att redakt\u00f6rerna i dag, med digitala medier och informationens snabbhet, ofta inte har tid att g\u00f6ra om hela pressmeddelandet f\u00f6r att publicera det. D\u00e4rf\u00f6r \u00e4r det n\u00f6dv\u00e4ndigt att bygga upp pressmeddelandet med en omv\u00e4nd pyramidstruktur (inte egyptiernas, f\u00f6rst\u00e5s) utan genom att r\u00e4kna det mest relevanta i b\u00f6rjan och det mest \u00f6verfl\u00f6diga i de sista styckena.<\/p><p>Detta g\u00f6rs s\u00e5 att om det blir n\u00f6dv\u00e4ndigt att f\u00f6rkorta informationen p\u00e5 grund av utrymmesbrist, blir det l\u00e4ttare f\u00f6r redakt\u00f6rerna och det viktigaste du vill f\u00f6rmedla kommer fram i ditt pressmeddelande.<\/p><p>\u00c5 andra sidan m\u00e5ste du skriva i tredje person. Detta verkar sj\u00e4lvklart, men det \u00e4r inte s\u00e5 sj\u00e4lvklart. N\u00e4r jag pratade om att g\u00f6ra det l\u00e4tt f\u00f6r journalisten, om du skriver en artikel i f\u00f6rsta person, s\u00e5 blir det inte s\u00e5.<\/p><p>Som jag sa, journalister har inte tid att g\u00f6ra om texterna, s\u00e5 ge dem jobbet gjort. Om du talar i f\u00f6rsta person m\u00e5ste de skriva om det, vilket kommer att ta l\u00e5ng tid. Vad menar jag med detta? Till exempel: F\u00f6retag X presenterar sin nya produkt som milj\u00f6v\u00e4nlig, inte F\u00f6retag X presenterar v\u00e5r nya produkt som milj\u00f6v\u00e4nlig.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb843e1 elementor-widget elementor-widget-heading\" data-id=\"fb843e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3.- V\u00e4lj en attraktiv och intressant rubrik.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca0642d elementor-widget elementor-widget-text-editor\" data-id=\"ca0642d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Som jag sa tidigare f\u00e5r journalister m\u00e5nga pressmeddelanden per dag, och du m\u00e5ste f\u00e5 deras uppm\u00e4rksamhet. En attraktiv och intressant rubrik kan f\u00e5 dem att intressera sig f\u00f6r ditt pressmeddelande.<\/p><p>\u00c4ven om det inte verkar s\u00e5 handlar pressmeddelanden inte om att g\u00f6ra f\u00f6retagets egenreklam (ja, lite ja, men inte m\u00e4rkbart). Du m\u00e5ste allts\u00e5 s\u00e4ga \"hur bra vi \u00e4r\" men p\u00e5 ett nytt s\u00e4tt. Och f\u00f6r att det vi ber\u00e4ttar ska f\u00e5 genomslag, precis som en ber\u00e4ttelse m\u00e5ste ha en bra rubrik, \u00e4r det ink\u00f6rsporten bland de tusentals pressmeddelanden som kommer in.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d619a08 elementor-widget elementor-widget-heading\" data-id=\"d619a08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4.-H\u00f6j fram viktiga id\u00e9er f\u00f6re texten.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40b26bf7 elementor-widget elementor-widget-text-editor\" data-id=\"40b26bf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En markering i pressmeddelandet, h\u00f6gst upp, av de 3 eller 4 viktiga punkter som du vill ska synas ja eller ja i nyheterna s\u00e5 att journalisten p\u00e5 en g\u00e5ng vet vad du vill s\u00e4ga. Var f\u00f6rst\u00e5s f\u00f6rsiktig dessa viktiga punkter m\u00e5ste ocks\u00e5 \u00e5terfinnas i textkroppen. L\u00e5t oss inte s\u00e4tta in meningar som skiljer sig fr\u00e5n dem i texten och l\u00e5tsas att de publicerar det som finns med i sammanfattningen eftersom journalister tar den skrivna texten, inte den markerade.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d30591d elementor-widget elementor-widget-heading\" data-id=\"d30591d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5.-Kontakt journalister.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48df0074 elementor-widget elementor-widget-text-editor\" data-id=\"48df0074\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En mycket viktig del av pressmeddelanden \u00e4r relationen till journalisten. Om du skickar ett e-postmeddelande och personen som f\u00e5r det inte k\u00e4nner dig \u00e4r det sv\u00e5rt f\u00f6r dem att f\u00e5 informationen. Antingen \u00e4r du ett mycket relevant f\u00f6retag som g\u00f6r att allt du skickar kommer ut, eller s\u00e5 \u00e4r det mycket komplicerat att om du inte g\u00f6r relationsarbete med journalister s\u00e5 tar de dig ett pressmeddelande.<\/p><p>S\u00e5 f\u00f6r att f\u00e5 ett fantastiskt pressmeddelande m\u00e5ste du tala med journalister och skapa ett f\u00f6rtroendefullt f\u00f6rh\u00e5llande med dem. Det faktum att du kan ber\u00e4tta f\u00f6r dem p\u00e5 tv\u00e5 meningar per telefon vad du vill f\u00f6rmedla med pressmeddelandet kommer att f\u00e5 dem att \u00f6verv\u00e4ga det mer.<\/p><p>F\u00f6r att g\u00f6ra ett bra pressmeddelande \u00e4r det viktigt att t\u00e4nka p\u00e5 n\u00e4r det ska publiceras, att veta vad du vill uppn\u00e5 med det, vem det ska skickas till och naturligtvis att skapa en relation med journalisterna.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46c89f31 elementor-widget elementor-widget-heading\" data-id=\"46c89f31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/wolfteam.site\/sv\/#contact\">Om allt detta \u00e4r f\u00f6r komplicerat f\u00f6r dig kan vi hj\u00e4lpa dig.<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Inneh\u00e5llsf\u00f6rteckning Introduktion: Ett pressmeddelande syftar till att f\u00e5 det publicerat i media. Hur f\u00e5r man det? Du fr\u00e5gar. Tja, jag ska ... <a title=\"5 tips f\u00f6r att skriva ett lysande pressmeddelande 2026\" class=\"read-more\" href=\"https:\/\/wolfteam.site\/sv\/5-tips-for-att-skriva-ett-dodligt-pressmeddelande\/\" aria-label=\"L\u00e4s mer om 5 tips to write an killer press release in 2026\">L\u00e4s mer...<\/a><\/p>","protected":false},"author":2,"featured_media":1798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[307,305,306,310,311,308,309],"class_list":["post-1793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-digital-marketing-agency-espoo","tag-digital-marketing-agency-finland","tag-digital-marketing-agency-helsinki","tag-digital-marketing-agency-oulu","tag-digital-marketing-agency-rovaniemi","tag-digital-marketing-agency-tampere","tag-digital-marketing-agency-vantaa","infinite-scroll-item","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50","no-featured-image-padding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ud83d\udd90 5 tips to write an killer press release in 2022<\/title>\n<meta name=\"description\" content=\"\u2b50\u2b50\u2b50\u2b50\u2b50 - The objective of a press release is to get it published in the media. 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