{"id":2767,"date":"2022-11-09T10:02:33","date_gmt":"2022-11-09T10:02:33","guid":{"rendered":"https:\/\/wolfteam.site\/?p=2767"},"modified":"2023-05-28T18:22:49","modified_gmt":"2023-05-28T18:22:49","slug":"how-to-make-a-press-release","status":"publish","type":"post","link":"https:\/\/wolfteam.site\/fi\/miten-tehda-lehdistotiedote\/","title":{"rendered":"Miten tehd\u00e4 lehdist\u00f6tiedote?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2767\" class=\"elementor elementor-2767\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2596f78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2596f78\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d062c7a\" data-id=\"d062c7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dfa803 elementor-widget elementor-widget-html\" data-id=\"6dfa803\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/g5OB2YNe7KA\" title=\"YouTube-videosoitin\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-104888e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"104888e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24ae2a2\" data-id=\"24ae2a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e361403 elementor-widget elementor-widget-table-of-contents\" data-id=\"e361403\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-arrow-right&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tSis\u00e4llysluettelo\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-202387cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"202387cf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-141206f5\" data-id=\"141206f5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0427abf elementor-widget elementor-widget-heading\" data-id=\"0427abf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Johdanto:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f7da4ef elementor-widget elementor-widget-text-editor\" data-id=\"5f7da4ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vihje Ennen kuin aloitat t\u00e4m\u00e4n viestin lukemisen, haluamme kysy\u00e4 sinulta yhden kysymyksen: Pid\u00e4tk\u00f6 lehdist\u00f6tiedotteita t\u00e4rkein\u00e4 markkinointistrategiassasi?<br \/>Jos vastauksesi on ei, t\u00e4m\u00e4 materiaali tuhoutuu itsest\u00e4\u00e4n viidess\u00e4 sekunnissa. Jos vastaus on kyll\u00e4, luet edelleen n\u00e4it\u00e4 rivej\u00e4.<br \/>Koska lehdist\u00f6tiedotteet ovat edelleen eritt\u00e4in t\u00e4rke\u00e4 osa yrityksesi merkityksellisen tiedon levitt\u00e4mist\u00e4, br\u00e4ndin tunnettuuden lis\u00e4\u00e4mist\u00e4, kohdeyleis\u00f6n tavoittamista entist\u00e4 tarkemmin ja potentiaalisten asiakkaiden hankkimista.<br \/>Sinun on kuitenkin osattava kirjoittaa lehdist\u00f6tiedote, jota toimittajat eiv\u00e4t voi olla huomaamatta.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f9730cf elementor-widget elementor-widget-text-editor\" data-id=\"6f9730cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Haluatko tiet\u00e4\u00e4, miten lehdist\u00f6tiedote kirjoitetaan? Jatka lukemista, sill\u00e4 me emme ainoastaan kerro, miten lehdist\u00f6tiedote kirjoitetaan, vaan kerromme my\u00f6s, mit\u00e4 tehd\u00e4 sen kirjoittamisen j\u00e4lkeen, jotta se levi\u00e4isi oikein.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95bc4e6 elementor-widget elementor-widget-image\" data-id=\"95bc4e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"965\" height=\"648\" src=\"https:\/\/wolfteam.site\/wp-content\/uploads\/2022\/11\/what-is-a-press-release-1024x688.jpg\" class=\"attachment-large size-large wp-image-2780\" alt=\"Mik\u00e4 on lehdist\u00f6tiedote?\" srcset=\"https:\/\/wolfteam.site\/wp-content\/uploads\/2022\/11\/what-is-a-press-release-1024x688.jpg 1024w, https:\/\/wolfteam.site\/wp-content\/uploads\/2022\/11\/what-is-a-press-release-300x202.jpg 300w, https:\/\/wolfteam.site\/wp-content\/uploads\/2022\/11\/what-is-a-press-release-768x516.jpg 768w, https:\/\/wolfteam.site\/wp-content\/uploads\/2022\/11\/what-is-a-press-release-18x12.jpg 18w, https:\/\/wolfteam.site\/wp-content\/uploads\/2022\/11\/what-is-a-press-release.jpg 1280w\" sizes=\"(max-width: 965px) 100vw, 965px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a01e4af elementor-widget elementor-widget-heading\" data-id=\"a01e4af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\"><b>Mik\u00e4 on lehdist\u00f6tiedote?<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28ff2109 elementor-widget elementor-widget-text-editor\" data-id=\"28ff2109\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Se on asiakirja, jonka avulla esit\u00e4mme tiedotusv\u00e4lineille t\u00e4rke\u00e4\u00e4 tietoa tai uutisia yrityksest\u00e4mme, liiketoiminnastamme, tuotteestamme tai palvelustamme. Se l\u00e4hetet\u00e4\u00e4n toimittajille julkaistavaksi ilmaiseksi sanomalehdess\u00e4, televisiossa, aikakauslehdess\u00e4 tai radiossa.<\/span><\/p><p><span style=\"font-weight: 400;\">Tavoitteena on <a href=\"https:\/\/en.wikipedia.org\/wiki\/Press_release\">lehdist\u00f6tiedote<\/a> on saada n\u00e4kyvyytt\u00e4 ja edist\u00e4\u00e4 br\u00e4ndi\u00e4, hanketta tai ideaa eri kanavissa. Se on tehokas tekniikka digitaalisen markkinoinnin ja br\u00e4nd\u00e4ysstrategioiden tehostamiseksi.<\/span><\/p><h4><span style=\"text-decoration: underline;\">Lehdist\u00f6tiedotteen ominaisuudet.<\/span><\/h4><p><span style=\"font-weight: 400;\">Lehdist\u00f6tiedotteen p\u00e4\u00e4piirteet:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Se on monipuolinen asiakirja, jota voidaan levitt\u00e4\u00e4 sek\u00e4 offline-medioissa (sanomalehdet, televisio, radio) ett\u00e4 verkkomedioissa (blogit, digitaaliset alustat ja sosiaaliset verkostot).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sen k\u00e4ytt\u00f6ik\u00e4 on hyvin lyhyt, koska se viittaa ajankohtaiseen tapahtumaan.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kehitettyjen tietojen olisi oltava tiiviit\u00e4 ja konkreettisia.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ne ovat luonteeltaan informatiivisia. Sen vuoksi kaupallista kielt\u00e4 olisi v\u00e4ltett\u00e4v\u00e4.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Se ei saisi olla liian pitk\u00e4, 1-3 sivua.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Niiden on seurattava uutisarvoista tapahtumaa ja ilmoitettava jotain uutisarvoista.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2c8ae4 elementor-widget elementor-widget-image\" data-id=\"a2c8ae4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"965\" height=\"643\" src=\"https:\/\/wolfteam.site\/wp-content\/uploads\/2022\/11\/tips-for-press-release-1024x682.jpg\" class=\"attachment-large size-large wp-image-2784\" alt=\"Ilmaisia vinkkej\u00e4 lehdist\u00f6tiedotteeseen\" srcset=\"https:\/\/wolfteam.site\/wp-content\/uploads\/2022\/11\/tips-for-press-release-1024x682.jpg 1024w, https:\/\/wolfteam.site\/wp-content\/uploads\/2022\/11\/tips-for-press-release-300x200.jpg 300w, https:\/\/wolfteam.site\/wp-content\/uploads\/2022\/11\/tips-for-press-release-768x512.jpg 768w, https:\/\/wolfteam.site\/wp-content\/uploads\/2022\/11\/tips-for-press-release-18x12.jpg 18w, https:\/\/wolfteam.site\/wp-content\/uploads\/2022\/11\/tips-for-press-release.jpg 1280w\" sizes=\"(max-width: 965px) 100vw, 965px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63cbf86 elementor-widget elementor-widget-heading\" data-id=\"63cbf86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\"><b>Millaisia lehdist\u00f6tiedotteita on olemassa?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c9e26ae elementor-widget elementor-widget-text-editor\" data-id=\"4c9e26ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Kuten jo mainittiin, lehdist\u00f6tiedotteen t\u00e4rkein ominaisuus on sen informatiivisuus. Niit\u00e4 on kuitenkin useita erilaisia, ja kukin niist\u00e4 soveltuu eri tarpeisiin.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tuotteen lehdist\u00f6tiedote:<\/b><span style=\"font-weight: 400;\"> T\u00e4m\u00e4 tyyppi on ihanteellinen, kun sinulla on br\u00e4ndi ja sinun on mainostettava uutta tuotetta.\u00a0\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tapahtuman lehdist\u00f6tiedote: <\/b><span style=\"font-weight: 400;\">sit\u00e4 k\u00e4ytet\u00e4\u00e4n esityksiss\u00e4, konferensseissa, messuilla, juhlissa, palkintojenjakotilaisuuksissa tai miss\u00e4 tahansa muussa tapahtumassa, kuten sen nimi osoittaa.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lehdist\u00f6tiedote palvelusta:<\/b><span style=\"font-weight: 400;\"> jos haluat olla asiantuntija tai vertailuarvo omalla alallasi, t\u00e4m\u00e4 julkaisu on ihanteellinen.<\/span><\/li><\/ul><p><b>Organisaation lehdist\u00f6tiedote:<\/b><span style=\"font-weight: 400;\"> sit\u00e4 k\u00e4ytet\u00e4\u00e4n julkistamaan projektin k\u00e4ynnist\u00e4mist\u00e4, olipa kyseess\u00e4 liiketoiminta tai ei.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f0388b elementor-widget elementor-widget-heading\" data-id=\"1f0388b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\"><b>10 askelta oikeaan lehdist\u00f6tiedotteeseen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c5a40cc elementor-widget elementor-widget-text-editor\" data-id=\"1c5a40cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Lehdist\u00f6tiedote on 400-600 sanan mittainen uutinen yrityksest\u00e4si, joka jaetaan tiedotusv\u00e4lineille uutisaiheiden aikaansaamiseksi. <\/span><\/p><p><span style=\"font-weight: 400;\">Hyv\u00e4n lehdist\u00f6tiedotteen kirjoittaminen edellytt\u00e4\u00e4 vakuuttavaa otsikkoa, voimakasta johdantokappaletta ja informatiivista runkoa. Hyvin kirjoitettuna lehdist\u00f6tiedote voi lis\u00e4t\u00e4 br\u00e4ndisi tunnettuutta huomattavasti. Kun lehdist\u00f6tiedote on valmis, seuraava vaihe on saada se oikeiden ihmisten tietoon oikeaan aikaan.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c439a46 elementor-widget elementor-widget-heading\" data-id=\"c439a46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-xl\"><b>1) Kuinka t\u00e4rke\u00e4\u00e4 on lehdist\u00f6tiedotteen, aiheen ja yleis\u00f6n m\u00e4\u00e4ritt\u00e4minen?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25638c8b elementor-widget elementor-widget-text-editor\" data-id=\"25638c8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Lehdist\u00f6tiedotteesi aiheen on oltava uutisarvoinen, jotta toimittajat kiinnostuvat siit\u00e4. Se voi olla mit\u00e4 tahansa uuden ty\u00f6ntekij\u00e4n palkkaamista koskevasta ilmoituksesta tulevan tapahtuman j\u00e4rjest\u00e4miseen. Erityisen aiheen tunteminen auttaa sinua m\u00e4\u00e4rittelem\u00e4\u00e4n, mit\u00e4 ratkaisevaa tietoa sinun on jaettava ja kuka on yleis\u00f6si. Varmista siis, ett\u00e4 tarjoat tietoa selke\u00e4sti ja ytimekk\u00e4\u00e4sti.<\/span><\/p><p><span style=\"font-weight: 400;\">N\u00e4m\u00e4 ovat yleisimpi\u00e4 esimerkkej\u00e4 lehdist\u00f6tiedotteen aiheista:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Uusi ty\u00f6ntekij\u00e4<\/b><span style=\"font-weight: 400;\">:<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Korkean tason johtajan palkkaamisen julkistaminen on tehokas tapa osoittaa yleis\u00f6lle, ett\u00e4 yrityksesi kasvaa tai muuttuu my\u00f6nteisesti.<\/span><\/p><p><span style=\"font-weight: 400;\">N\u00e4iss\u00e4 lehdist\u00f6tiedotteissa tulisi mainita uuden ty\u00f6ntekij\u00e4n nimi, titteli, lyhyt el\u00e4m\u00e4kerta ja se, mit\u00e4 hy\u00f6ty\u00e4 h\u00e4n tuo organisaatiollesi.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Uusi tuote tai palvelu<\/b><span style=\"font-weight: 400;\">-<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Lehdist\u00f6tiedote uudesta tuotteesta tai palvelusta voi lis\u00e4t\u00e4 br\u00e4ndin tunnettuutta ja edist\u00e4\u00e4 myynti\u00e4.<\/span><\/p><p><span style=\"font-weight: 400;\">Ilmoita uuden palvelun tai tuotteen nimi, lyhyet tiedot siit\u00e4, mik\u00e4 se on, p\u00e4iv\u00e4m\u00e4\u00e4r\u00e4, jolloin se on saatavilla, ja miten siit\u00e4 saa lis\u00e4tietoja.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tapahtuma:<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">Lehdist\u00f6tiedotteen julkaiseminen tapahtumasta lis\u00e4\u00e4 osallistujam\u00e4\u00e4r\u00e4\u00e4 ja n\u00e4ytt\u00e4\u00e4 my\u00f6s yleis\u00f6lle, miten br\u00e4ndisi on yhteydess\u00e4 yhteis\u00f6\u00f6n.<\/span><\/p><p><span style=\"font-weight: 400;\">Ilmoita tapahtuman nimi ja tarkoitus sek\u00e4 p\u00e4iv\u00e4m\u00e4\u00e4r\u00e4, kellonaika ja paikka.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Teollisuus<\/b><span style=\"font-weight: 400;\">:<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Palkinnon tai tunnustuksen julkistaminen osoittaa, ett\u00e4 br\u00e4ndisi on luotettava. Liit\u00e4 mukaan kuvaus palkinnosta, voittamisen edellytyksist\u00e4 ja siit\u00e4, miten se asettaa sinut kilpailijoihin n\u00e4hden.<\/span><\/p><p>\u00a0<\/p><p>Lis\u00e4ksi meid\u00e4n t\u00e4ytyy mainita on eritt\u00e4in t\u00e4rke\u00e4\u00e4 luoda oikea <a href=\"https:\/\/wolfteam.site\/fi\/5-vinkkia-miten-kaynnistaa-markkinointistrategian-kaynnistaminen\/\">Markkinointistrategia<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-455d335 elementor-widget elementor-widget-heading\" data-id=\"455d335\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-xl\"><b>2) Mik\u00e4 on oikea muoto lehdist\u00f6tiedotteelle?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35e97efe elementor-widget elementor-widget-text-editor\" data-id=\"35e97efe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ennen kuin aloitat kirjoittamisen, m\u00e4\u00e4rit\u00e4 lehdist\u00f6tiedoteasiakirja k\u00e4ytt\u00e4m\u00e4\u00e4n tavallisia fontti- ja kuvakokoja. Asianmukaisen muotoilun ansiosta toimittajien on helppo l\u00f6yt\u00e4\u00e4 lehdist\u00f6tiedotteesi t\u00e4rke\u00e4t tiedot nopeasti ja helposti. Jos voit, k\u00e4yt\u00e4 lehdist\u00f6tiedotteen mallia, jonka voit helposti ladata verkosta. Muista lis\u00e4t\u00e4 logosi ja kirjelomakkeesi asiakirjan alkuun ja valita kirjasintyyppi, -koko ja -v\u00e4ri. Suosittelemme k\u00e4ytt\u00e4m\u00e4\u00e4n Times New Roman- tai Arial-fonttia, jotta teksti on helpommin luettavissa, ja varmista, ett\u00e4 teksti on mustaa.<\/span><\/p><p><span style=\"font-weight: 400;\">Fonttien koot ja tyylit vaihtelevat hieman sen mukaan, mit\u00e4 lehdist\u00f6tiedotetta kirjoitat, mutta voit noudattaa n\u00e4it\u00e4 suosituksia yleisen\u00e4 ohjeena:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Otsikko: Times New Roman tai Arial, koko 14.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lyijy: Times New Roman- tai Arial-fontti kursiivilla, koko 13.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Runko: Times New Roman tai Arial, kirjasinkoko 12.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75c4f20c elementor-widget elementor-widget-image\" data-id=\"75c4f20c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"965\" height=\"643\" src=\"https:\/\/wolfteam.site\/wp-content\/uploads\/2022\/11\/types-of-press-release-1024x682.jpg\" class=\"attachment-large size-large wp-image-2781\" alt=\"lehdist\u00f6tiedotteiden tyypit?\" srcset=\"https:\/\/wolfteam.site\/wp-content\/uploads\/2022\/11\/types-of-press-release-1024x682.jpg 1024w, https:\/\/wolfteam.site\/wp-content\/uploads\/2022\/11\/types-of-press-release-300x200.jpg 300w, https:\/\/wolfteam.site\/wp-content\/uploads\/2022\/11\/types-of-press-release-768x512.jpg 768w, https:\/\/wolfteam.site\/wp-content\/uploads\/2022\/11\/types-of-press-release-18x12.jpg 18w, https:\/\/wolfteam.site\/wp-content\/uploads\/2022\/11\/types-of-press-release.jpg 1280w\" sizes=\"(max-width: 965px) 100vw, 965px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b191c49 elementor-widget elementor-widget-heading\" data-id=\"b191c49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-xl\"><b>3) Lis\u00e4\u00e4 yhteystiedot.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e85b2eb elementor-widget elementor-widget-text-editor\" data-id=\"7e85b2eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Liit\u00e4 logon alle yrityksesi sellaisen henkil\u00f6n yhteystiedot, joka voi vastata lehdist\u00f6tiedotteeseen liittyviin kysymyksiin.<\/span><\/p><p><span style=\"font-weight: 400;\">T\u00e4m\u00e4n tiedon on oltava oikealla puolella ja sijoitettu logon alapuolelle. Ilmoita aina tietyn henkil\u00f6n nimi sek\u00e4 h\u00e4nen s\u00e4hk\u00f6postiosoitteensa ja matkapuhelinnumeronsa.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abf46bc elementor-widget elementor-widget-heading\" data-id=\"abf46bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-xl\"><b>4) Luo lehdist\u00f6tiedotteeseen vaikuttava otsikko.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-726dd3c6 elementor-widget elementor-widget-text-editor\" data-id=\"726dd3c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Lehdist\u00f6tiedotteen otsikon tulisi olla 65-80 merkki\u00e4 pitk\u00e4, ja se tulisi sijoittaa asiakirjan yl\u00e4osaan keskelle, yhteystietojen alapuolelle. Otsikon tulisi olla tiivis ja vakuuttava, ja sen tulisi kertoa selke\u00e4sti p\u00e4\u00e4viestisi tai tarinasi. Harkitse my\u00f6s sellaisten avainsanojen k\u00e4ytt\u00f6\u00e4 otsikossa, jotka sijoittuvat hyvin Googleen. Vaikka lehdist\u00f6tiedotteilla ei yleens\u00e4 ole suurta arvoa hakukoneoptimoinnin kannalta, ne voivat n\u00e4ky\u00e4 Googlen hakutuloksissa, jos niihin sis\u00e4llytet\u00e4\u00e4n avainsanoja, joita ihmiset k\u00e4ytt\u00e4v\u00e4t usein hauissa.<\/span><\/p><p><span style=\"font-weight: 400;\">Voit etsi\u00e4 aiheeseesi sopivia avainsanoja esimerkiksi Ubersuggestin kaltaisella ty\u00f6kalulla.<\/span><\/p><p><span style=\"font-weight: 400;\">Etsi avainsanoja, joiden volyymi on v\u00e4hint\u00e4\u00e4n 200 ja jotka vastaavat viesti\u00e4si tai uutisiasi.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c29ea51 elementor-widget elementor-widget-heading\" data-id=\"c29ea51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-xl\"><b>5) Voit kirjoittaa alaotsikon, vaikka se ei olekaan pakollinen.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b298734 elementor-widget elementor-widget-text-editor\" data-id=\"1b298734\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">V\u00e4liotsikot ovat heti otsikon alapuolella, ja niiden tulisi olla enint\u00e4\u00e4n 20 sanaa. Alaotsikon tarkoituksena on antaa lis\u00e4tietoja jutusta ja luoda samalla \"koukku\", joka kannustaa toimittajia jatkamaan lukemista.<\/span><\/p><p><span style=\"font-weight: 400;\">Kirjoita alaotsikko niin, ett\u00e4 se on yhdenmukainen otsikon kanssa ja tarjoaa lis\u00e4tietoja.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2097644 elementor-widget elementor-widget-image\" data-id=\"2097644\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"965\" height=\"643\" src=\"https:\/\/wolfteam.site\/wp-content\/uploads\/2022\/11\/why-is-important-a-press-release-1024x682.jpg\" class=\"attachment-large size-large wp-image-2782\" alt=\"miksi lehdist\u00f6tiedote on t\u00e4rke\u00e4?\" srcset=\"https:\/\/wolfteam.site\/wp-content\/uploads\/2022\/11\/why-is-important-a-press-release-1024x682.jpg 1024w, https:\/\/wolfteam.site\/wp-content\/uploads\/2022\/11\/why-is-important-a-press-release-300x200.jpg 300w, https:\/\/wolfteam.site\/wp-content\/uploads\/2022\/11\/why-is-important-a-press-release-768x512.jpg 768w, https:\/\/wolfteam.site\/wp-content\/uploads\/2022\/11\/why-is-important-a-press-release-18x12.jpg 18w, https:\/\/wolfteam.site\/wp-content\/uploads\/2022\/11\/why-is-important-a-press-release.jpg 1280w\" sizes=\"(max-width: 965px) 100vw, 965px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb8d3cf elementor-widget elementor-widget-heading\" data-id=\"cb8d3cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-xl\"><b>6) Luo tehokas johtolanka.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9308b5a elementor-widget elementor-widget-text-editor\" data-id=\"9308b5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">T\u00e4m\u00e4n kappaleen tulisi olla enint\u00e4\u00e4n noin 50 sanaa, ja siin\u00e4 tulisi vastata l\u00e4hinn\u00e4 viiteen kysymykseen: \"kuka, mit\u00e4, miss\u00e4, milloin ja miksi\". N\u00e4m\u00e4 lauseet ovat ratkaisevan t\u00e4rkeit\u00e4, sill\u00e4 harva lukee lehdist\u00f6tiedotteen johdantokappaletta pidemm\u00e4lle.<\/span><\/p><p><span style=\"font-weight: 400;\">Ensimm\u00e4isen kappaleen tulisi vastata seuraaviin kysymyksiin:<\/span><\/p><p><b>Kuka<\/b><span style=\"font-weight: 400;\"> - Kuka on mukana? Mik\u00e4 yritys? Mitk\u00e4 henkil\u00f6t?<\/span><\/p><p><b>Mik\u00e4<\/b><span style=\"font-weight: 400;\"> - Mit\u00e4 tapahtui? Mik\u00e4 on historia? Mit\u00e4 on meneill\u00e4\u00e4n?<\/span><\/p><p><b>Miss\u00e4<\/b><span style=\"font-weight: 400;\"> - Miss\u00e4 se tapahtui tai miss\u00e4 se tulee tapahtumaan?<\/span><\/p><p><b>Kun<\/b><span style=\"font-weight: 400;\"> - Milloin se tapahtui? Milloin se tapahtuu?<\/span><\/p><p><b>Miksi?<\/b><span style=\"font-weight: 400;\"> - Miksi lukijaa kiinnostaa?<\/span><\/p><p><span style=\"font-weight: 400;\">Lehdist\u00f6tiedotteesi vaikutus riippuu pitk\u00e4lti luovuudestasi, jolla kirjoitat t\u00e4m\u00e4n tiedotteen houkuttelevasti. <\/span><\/p><p><span style=\"font-weight: 400;\">J\u00e4t\u00e4 yksityiskohdat my\u00f6hempiin kohtiin ja vastaa kuhunkin n\u00e4ist\u00e4 kysymyksist\u00e4 mahdollisimman lyhyesti. On my\u00f6s t\u00e4rke\u00e4\u00e4 s\u00e4ilytt\u00e4\u00e4 t\u00e4ss\u00e4 osiossa sopiva pituus, sill\u00e4 toimittajilla on hyvin v\u00e4h\u00e4n aikaa tarkastella lehdist\u00f6tiedotteiden sis\u00e4lt\u00f6\u00e4.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df54743 elementor-widget elementor-widget-heading\" data-id=\"df54743\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-xl\"><b>7) Kehit\u00e4 tarinasi lehdist\u00f6tiedotteen rungossa.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01fe01b elementor-widget elementor-widget-text-editor\" data-id=\"01fe01b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Lehdist\u00f6tiedotteen rungon tulisi olla kolmesta viiteen kappaletta, ja siin\u00e4 tulisi kehitt\u00e4\u00e4 p\u00e4\u00e4otsikon ideaa. Kirjoita n\u00e4m\u00e4 kappaleet mahdollisimman tiiviisti, mieluiten enint\u00e4\u00e4n 300 sanaa, ja sis\u00e4llyt\u00e4 niihin kaikki tarinaan liittyv\u00e4t yksityiskohdat. Lis\u00e4\u00e4 kiinnostavuutta ja uskottavuutta lis\u00e4\u00e4m\u00e4ll\u00e4 lopuksi selke\u00e4 kehotus toimia ja sis\u00e4llytt\u00e4m\u00e4ll\u00e4 tarinaa tukeva sitaatti tai suositus. Se sis\u00e4lt\u00e4\u00e4 numeroita ja tilastoja tukemaan uuden tuotteen lanseerauksen t\u00e4rkeytt\u00e4. Numerot ovat avainasemassa vakuuttavan tarinan esitt\u00e4misess\u00e4 ja sen uskottavuuden lis\u00e4\u00e4misess\u00e4.<\/span><\/p><h4><b>Toimintakutsun t\u00e4rkeys.<\/b><\/h4><p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.semrush.com\/blog\/what-is-a-call-to-action\/\">Kehotus toimintaan<\/a>, CTA, on lause, joka kertoo lukijalle, mit\u00e4 haluat h\u00e4nen tekev\u00e4n lehdist\u00f6tiedotteesi lukemisen j\u00e4lkeen. Toimintakutsusi on oltava selke\u00e4, k\u00e4yt\u00e4nn\u00f6llinen ja ytimek\u00e4s, ja sen on tietenkin helpotettava lukijan toimintaa. Jos esimerkiksi uutisoit uudesta ty\u00f6ntekij\u00e4st\u00e4, anna sosiaalisen median tili tai verkkosivu, josta toimittajat voivat saada lis\u00e4tietoja.<\/span><\/p><h4><b>Lainauksen tai suosittelun lis\u00e4\u00e4misen t\u00e4rkeys.<\/b><\/h4><p><span style=\"font-weight: 400;\">Lainaus tai suositus lis\u00e4\u00e4 toimittajille myyt\u00e4vien uutisten uskottavuutta. Lis\u00e4\u00e4 sitaatti erillisen\u00e4 kappaleena tekstirunkoon, mieluiten toisen kappaleen j\u00e4lkeen ja enint\u00e4\u00e4n kahdeksankymment\u00e4 sanaa.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cddcadb elementor-widget elementor-widget-heading\" data-id=\"cddcadb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-xl\"><b>8) Yrityksen tiedot ja historia.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee7ed66 elementor-widget elementor-widget-text-editor\" data-id=\"ee7ed66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">T\u00e4ss\u00e4 yhteydess\u00e4 sinun on laadittava pieni el\u00e4m\u00e4kerta yrityksest\u00e4si, jotta toimittajat saavat tietoa yrityksest\u00e4si ja siit\u00e4, mit\u00e4 teet. Laita kaikki olennaiset tiedot enint\u00e4\u00e4n 100 sanaan ja sijoita se viestisi loppuun, viimeisen kappaleen alapuolelle.<\/span><\/p><p><span style=\"font-weight: 400;\">Ep\u00e4iletk\u00f6, mitk\u00e4 tiedot voivat olla t\u00e4rkeit\u00e4 toimittajille yrityksest\u00e4si?<\/span><\/p><p><span style=\"font-weight: 400;\">T\u00e4ss\u00e4 muutamia ideoita:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yrityksen tai organisaation t\u00e4ydellinen nimi.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kuinka monta vuotta olette toimineet yrityksess\u00e4nne?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mik\u00e4 tekee yrityksest\u00e4si ainutlaatuisen tai erilaisen.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kuinka monta toimistoa yrityksell\u00e4nne on?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Viimeaikaiset palkinnot tai saavutukset.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Linkki yrityksesi verkkosivustolle.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea71b35 elementor-widget elementor-widget-image\" data-id=\"ea71b35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"965\" height=\"643\" src=\"https:\/\/wolfteam.site\/wp-content\/uploads\/2022\/11\/Press-Release-Examples-1024x682.jpg\" class=\"attachment-large size-large wp-image-2783\" alt=\"Lehdist\u00f6tiedote ilmaiseksi Esimerkkej\u00e4\" srcset=\"https:\/\/wolfteam.site\/wp-content\/uploads\/2022\/11\/Press-Release-Examples-1024x682.jpg 1024w, https:\/\/wolfteam.site\/wp-content\/uploads\/2022\/11\/Press-Release-Examples-300x200.jpg 300w, https:\/\/wolfteam.site\/wp-content\/uploads\/2022\/11\/Press-Release-Examples-768x512.jpg 768w, https:\/\/wolfteam.site\/wp-content\/uploads\/2022\/11\/Press-Release-Examples-18x12.jpg 18w, https:\/\/wolfteam.site\/wp-content\/uploads\/2022\/11\/Press-Release-Examples.jpg 1280w\" sizes=\"(max-width: 965px) 100vw, 965px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2355459 elementor-widget elementor-widget-heading\" data-id=\"2355459\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-xl\"><b>9) Onko t\u00e4rke\u00e4\u00e4 sis\u00e4llytt\u00e4\u00e4 yhteystiedot?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaef39c elementor-widget elementor-widget-text-editor\" data-id=\"aaef39c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">On eritt\u00e4in t\u00e4rke\u00e4\u00e4, ett\u00e4 laitat tiedot niin, ett\u00e4 toimittaja voi ottaa sinuun yhteytt\u00e4. Toista yhteystiedot, jotka lis\u00e4sit lehdist\u00f6nimen yl\u00e4osaan, jotta toimittajat voivat helposti ottaa sinuun yhteytt\u00e4, jos heill\u00e4 on kysytt\u00e4v\u00e4\u00e4.<\/span><\/p><p><span style=\"font-weight: 400;\">On suositeltavaa aloittaa <\/span><i><span style=\"font-weight: 400;\">\"Lis\u00e4tietoja saat osoitteesta\"<\/span><\/i><span style=\"font-weight: 400;\">:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vastuuhenkil\u00f6n etu- ja sukunimi<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asema ja ty\u00f6alue<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u00e4hk\u00f6posti<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Puhelin<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yrityksen verkkosivusto Yritys<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">sosiaaliset verkostot<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-284f368 elementor-widget elementor-widget-heading\" data-id=\"284f368\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-xl\"><b>10) Levit\u00e4 lehdist\u00f6tiedote.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e346470 elementor-widget elementor-widget-text-editor\" data-id=\"e346470\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nyt kun olet kirjoittanut lehdist\u00f6tiedotteesi, olet valmis toimittamaan sen toimittajille, toimittajille ja median edustajille tai <a href=\"https:\/\/help.nytimes.com\/hc\/en-us\/articles\/115015385887-Contact-Us#:~:text=Report%20a%20Correction%20or%20Share,ideas%2C%20visit%20the%20Reader%20Center.\">ota yhteytt\u00e4 uutisiin<\/a>.<\/span><\/p><p><span style=\"font-weight: 400;\">Voit levitt\u00e4\u00e4 lehdist\u00f6tiedotetta kolmella tavalla: julkaisemalla sen verkkosivustollasi, k\u00e4ytt\u00e4m\u00e4ll\u00e4 jakelupalveluja ja jakamalla linkin sosiaalisessa mediassa. Parhaiden tulosten saavuttamiseksi kannattaa k\u00e4ytt\u00e4\u00e4 kaikkia kolmea jakelutapaa.<\/span><\/p><p><b>Julkaise verkkosivustollasi<\/b><\/p><p><span style=\"font-weight: 400;\">Lis\u00e4\u00e4 lehdist\u00f6tiedote verkkosivuillesi HTML-muodossa, yleens\u00e4 julkaisuna ja PDF-tiedostona.<\/span><\/p><p><span style=\"font-weight: 400;\">Lehdist\u00f6tiedotteiden arkiston pit\u00e4minen sivustollasi tarjoaa joitakin SEO-hy\u00f6tyj\u00e4, kuten edell\u00e4 mainittiin, ja varmistaa samalla, ett\u00e4 kaikki tiedotusv\u00e4lineet voivat tutustua aiempiin tiedotteisiin.<\/span><\/p><p><span style=\"font-weight: 400;\">Muista luoda n\u00e4ille versioille erillinen sivu otsikolla \"Uutiset\", \"P\u00e4ivitykset\" tai \"Lehdist\u00f6\" ja lis\u00e4\u00e4 t\u00e4m\u00e4 sivu verkkosivustosi p\u00e4\u00e4valikkoon.<\/span><\/p><p><b>K\u00e4yt\u00e4 jakelupalvelua. Jakelupalvelun k\u00e4ytt\u00e4minen<\/b><\/p><p><span style=\"font-weight: 400;\">palvelu lehdist\u00f6tiedotteesi julkaisemiseksi varmistaa, ett\u00e4 lehdist\u00f6tiedotteesi l\u00e4hetet\u00e4\u00e4n oikeille tiedotusv\u00e4lineille ja toimittajille.<\/span><\/p><p><b>Julkaise linkki sosiaalisen median kanavissasi<\/b><\/p><p><span style=\"font-weight: 400;\">Julkaise linkki lehdist\u00f6tiedotteeseen kaikissa yrityksesi aktiivisissa sosiaalisen median kanavissa. Voit k\u00e4ytt\u00e4\u00e4 suoraa linkki\u00e4 verkkosivustosi lehdist\u00f6tiedotearkistosta tai jakelupalvelun tarjoamaa suoraa linkki\u00e4.<\/span><\/p><p><span style=\"font-weight: 400;\">Seuraajasi voivat helposti lukea ja jakaa lehdist\u00f6tiedotteesi sosiaalisessa mediassa, mik\u00e4 lis\u00e4\u00e4 tietoisuutta tiedotteesi aiheesta. Kuten aiemmin sanoimme, lehdist\u00f6tiedote on t\u00e4rke\u00e4 osa markkinointistrategiaasi. Sen on oltava houkutteleva, luettava ja kieliopillisesti moitteeton.<\/span><\/p><p><span style=\"font-weight: 400;\">K\u00e4y lehdist\u00f6tiedotteesi l\u00e4pi useita kertoja ja anna kollegojesi tarkistaa se. Ota ehdotuksia vastaan ja sovella niit\u00e4, jotta lehdist\u00f6tiedotteestasi tulee virheet\u00f6n.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5afa5b elementor-widget elementor-widget-heading\" data-id=\"f5afa5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\"><b>Avainvinkki t\u00e4ydelliseen lehdist\u00f6tiedotteeseen.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b359b2 elementor-widget elementor-widget-text-editor\" data-id=\"0b359b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Vinkki \u00c4l\u00e4 tarkista lehdist\u00f6tiedotetta heti sen kirjoittamisen j\u00e4lkeen. Pid\u00e4 tauko tai keskity johonkin muuhun muutaman minuutin ajan. Lehdist\u00f6tiedotteen k\u00e4sitteleminen ihanteellisena v\u00e4lineen\u00e4 viestinn\u00e4ss\u00e4 tiedotusv\u00e4lineiden kanssa on t\u00e4rke\u00e4\u00e4. Tee siit\u00e4 t\u00e4rke\u00e4 osa suhdetoimintastrategiaasi ja sovella sit\u00e4 tehokkaasti.<\/span><\/p><p><span style=\"font-weight: 400;\">Kun olet julkaissut sen, jaa se nykyisten ja potentiaalisten asiakkaidesi kanssa. L\u00e4het\u00e4 heille s\u00e4hk\u00f6postia, jossa ilmoitat uutisesta, ja levit\u00e4 sit\u00e4 sosiaalisissa verkostoissa. Noudata yll\u00e4 olevia vinkkej\u00e4mme, niin olet hyv\u00e4ss\u00e4 vauhdissa toimittaessasi parhaita lehdist\u00f6tiedotteita. Oletko koskaan kirjoittanut lehdist\u00f6tiedotteita levitt\u00e4\u00e4ksesi yritykseesi liittyvi\u00e4 uutisia markkinarakosi kannalta merkityksellisimmille toimittajille? Millaisia tuloksia sait aikaan?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-258cb5a5 elementor-widget elementor-widget-heading\" data-id=\"258cb5a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/wolfteam.site\/fi\/#contact\">Jos t\u00e4m\u00e4 kaikki on sinulle liian monimutkaista, \u00e4l\u00e4 huoli, me voimme auttaa sinua.<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Sis\u00e4llysluettelo Johdanto: Vinkki: Ennen kuin aloitat t\u00e4m\u00e4n viestin lukemisen, haluamme kysy\u00e4 sinulta kysymyksen: Pid\u00e4tk\u00f6 lehdist\u00f6tiedotteita t\u00e4rkein\u00e4 ... <a title=\"Miten tehd\u00e4 lehdist\u00f6tiedote?\" class=\"read-more\" href=\"https:\/\/wolfteam.site\/fi\/miten-tehda-lehdistotiedote\/\" aria-label=\"Lue lis\u00e4\u00e4 aiheesta Miten tehd\u00e4 lehdist\u00f6tiedote?\">Lue lis\u00e4\u00e4...<\/a><\/p>","protected":false},"author":2,"featured_media":2788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[307,305,306,310,311,308,309],"class_list":["post-2767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-digital-marketing-agency-espoo","tag-digital-marketing-agency-finland","tag-digital-marketing-agency-helsinki","tag-digital-marketing-agency-oulu","tag-digital-marketing-agency-rovaniemi","tag-digital-marketing-agency-tampere","tag-digital-marketing-agency-vantaa","infinite-scroll-item","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50","no-featured-image-padding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to make a press release?<\/title>\n<meta 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