{"id":1793,"date":"2021-10-24T11:00:25","date_gmt":"2021-10-24T11:00:25","guid":{"rendered":"https:\/\/wolfteam.site\/?p=1793"},"modified":"2022-11-11T15:53:24","modified_gmt":"2022-11-11T15:53:24","slug":"5-tips-to-write-an-killer-press-release","status":"publish","type":"post","link":"https:\/\/wolfteam.site\/fi\/5-vinkkia-tappajan-lehdistotiedotteen-kirjoittamiseen\/","title":{"rendered":"5 vinkki\u00e4 tappavan lehdist\u00f6tiedotteen kirjoittamiseen vuonna 2026"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1793\" class=\"elementor elementor-1793\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-49a50edb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49a50edb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-304060af\" data-id=\"304060af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11dd37a3 elementor-widget elementor-widget-table-of-contents\" data-id=\"11dd37a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-arrow-right&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tSis\u00e4llysluettelo\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4247500a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4247500a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fd5edd3\" data-id=\"7fd5edd3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a8f571 elementor-widget elementor-widget-heading\" data-id=\"7a8f571\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Johdanto:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-112a4b27 elementor-widget elementor-widget-text-editor\" data-id=\"112a4b27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lehdist\u00f6tiedotteella pyrit\u00e4\u00e4n saamaan se julkaistua tiedotusv\u00e4lineiss\u00e4. Miten se saadaan? Sin\u00e4 kysyt. No, aion tarjota sinulle n\u00e4m\u00e4 viisi vinkki\u00e4, jotka voivat auttaa sinua kirjoittamaan tappavan lehdist\u00f6tiedotteen, jolla on vaikutusta ja jolla saavutat tavoitteesi.<\/p><p>Jotta ymm\u00e4rt\u00e4isimme, mist\u00e4 puhun, aloitamme perusk\u00e4sitteist\u00e4, jotka on oltava selvill\u00e4 ennen lehdist\u00f6tiedotteen julkaisemista.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f8b5c0 elementor-widget elementor-widget-heading\" data-id=\"3f8b5c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mik\u00e4 on tappajan lehdist\u00f6tiedote?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab7d5c3 elementor-widget elementor-widget-text-editor\" data-id=\"ab7d5c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aloitetaan perusasioista. Lehdist\u00f6tiedote on yritystiedote tapahtumasta, joka on tapahtunut tai on tapahtumassa yrityksess\u00e4 ja jonka haluat saada median tietoisuuteen. Kyse voi olla uuden tuotteen lanseerauksesta, nimityksest\u00e4 yrityksess\u00e4 tai yrityksen esittelyst\u00e4 yhteiskunnalle.<\/p><p>Tiedotusv\u00e4lineet saavat p\u00e4ivitt\u00e4in satoja lehdist\u00f6tiedotteita eri aiheista, joten tiedon erottaminen toisistaan ja sen uutisarvon lis\u00e4\u00e4minen on olennaisen t\u00e4rke\u00e4\u00e4, jotta lehdist\u00f6tiedotteesi saavuttaisi tavoitteensa, jotta se olisi tappava.<\/p><p>T\u00e4ss\u00e4 tapauksessa tappajana oleminen tarkoittaa, ett\u00e4 sill\u00e4 on vaikutusta ja ett\u00e4 alallasi merkitykselliseksi katsomasi tiedotusv\u00e4lineet ottavat l\u00e4hett\u00e4m\u00e4si tiedot vastaan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a845da1 elementor-widget elementor-widget-heading\" data-id=\"a845da1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mihin tavoitteisiin pyritte lehdist\u00f6tiedotteella?.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2146fa3f elementor-widget elementor-widget-text-editor\" data-id=\"2146fa3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On oltava selv\u00e4\u00e4, ett\u00e4 lehdist\u00f6tiedotteita ei kirjoiteta yrityksen ty\u00f6ntekij\u00f6iden tai johtajien luettavaksi, vaan tiedotusv\u00e4lineille julkaistavaksi ja mahdollisten asiakkaiden, sidosryhmien, kilpailijoiden, eturyhmien tai yhteiskunnan tavoittamiseksi. Siksi ennen kuin aloitat sen kirjoittamisen, sinun on mietitt\u00e4v\u00e4, mitk\u00e4 ovat viestint\u00e4tavoitteesi kyseisell\u00e4 tiedolla:<\/p><p>Tappava lehdist\u00f6tiedote Br\u00e4ndi tai br\u00e4ndi-imago<\/p><p>Se, ett\u00e4 yritykseni br\u00e4ndi tunnetaan t\u00e4ll\u00e4 tiedolla, jonka lasken.<br \/>lehdist\u00f6tiedotteen tavoitteet Tuotteen lanseeraus<\/p><p>Yrityksen on lanseerattava kaupallinen tuote, ja haluamme, ett\u00e4 se n\u00e4kyy tiedotusv\u00e4lineiss\u00e4. Lehdist\u00f6tiedote ei saa olla kaupallinen, koska tiedotusv\u00e4lineet eiv\u00e4t julkaise mainoksia vaan uutisia. (Kerron t\u00e4st\u00e4 lis\u00e4\u00e4 my\u00f6hemmin)<br \/>Lehdist\u00f6tiedotteen tavoitteet Yritysten sosiaalinen vastuu (CSR)<\/p><p>Joskus halutaan viesti\u00e4, ett\u00e4 yritys on p\u00e4\u00e4tt\u00e4nyt arvojensa mukaisesti, ett\u00e4 se on hyv\u00e4 yhteiskunnalle. Esimerkki: \"Yritys X asentaa toimistoonsa aurinkopaneeleita, mik\u00e4 s\u00e4\u00e4st\u00e4\u00e4 4 200 KG CO2-p\u00e4\u00e4st\u00f6j\u00e4 vuodessa.\"<br \/>lehdist\u00f6tiedotteen tavoitteet Strateginen<\/p><p>Virkojen nimitt\u00e4misest\u00e4 tai johtajien vaihtumisesta tiedottaminen. T\u00e4m\u00e4 on tosiasia, ett\u00e4 joskus se voi olla t\u00e4rke\u00e4 allekirjoitus, ja haluat viesti\u00e4, monissa tapauksissa ajatellen enemm\u00e4n kilpailua ja eturyhmi\u00e4 ja sijoittajia kuin loppuasiakasta.<\/p><p>Ja loppujen lopuksi ajattelet, miss\u00e4 ovat vinkit? \u00c4l\u00e4 ole k\u00e4rsim\u00e4t\u00f6n viestinn\u00e4ss\u00e4. Sinun on oltava hyvin rauhallinen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-469e575 elementor-widget elementor-widget-heading\" data-id=\"469e575\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kenet haluat tavoittaa lehdist\u00f6tiedotteella?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15543de4 elementor-widget elementor-widget-text-editor\" data-id=\"15543de4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Jos olet jo selvill\u00e4 siit\u00e4, mit\u00e4 varten haluat lehdist\u00f6tiedotteen, nyt on vuorossa se, kenelle. Kuten sanoin aiemmin, jotta lehdist\u00f6tiedote olisi tappava, sen on tavoitettava tiedotusv\u00e4lineet ja kohdeyleis\u00f6, jolle haluat puhua.<\/p><p>Kenelle l\u00e4hett\u00e4\u00e4 lehdist\u00f6tiedote Mahdollinen asiakas<\/p><p>Jos haluat tehd\u00e4 itsesi tunnetuksi potentiaalisille asiakkaillesi, sinun on valittava media, jonka tied\u00e4t olevan suunnattu kyseiselle yleis\u00f6lle. Jos tuotemerkkisi on suunnattu nuorelle ja edistykselliselle yleis\u00f6lle, ei ole kovin j\u00e4rkev\u00e4\u00e4 l\u00e4hett\u00e4\u00e4 sit\u00e4 konservatiivisempaan mediaan tai keskitty\u00e4 vakavampiin uutisiin.<br \/>Kenelle lehdist\u00f6tiedote l\u00e4hetet\u00e4\u00e4n Kilpailijoiden eturyhm\u00e4t<\/p><p>Toisinaan lehdist\u00f6tiedotteesi on enemm\u00e4nkin sit\u00e4 varten, ett\u00e4 alan kilpailijat ja eturyhm\u00e4t tiet\u00e4v\u00e4t, mit\u00e4 liiketoimintap\u00e4\u00e4t\u00f6ksi\u00e4 olet tehnyt tai mit\u00e4 suunnitelmia sinulla on tulevaisuutta varten.<br \/>Kenelle lehdist\u00f6tiedote l\u00e4hetet\u00e4\u00e4n<br \/>Yhteiskunnalle yleens\u00e4<\/p><p>Tavoitteesi voi olla my\u00f6s br\u00e4ndin luominen ja br\u00e4ndimuistin luominen yhteiskunnassa, ja lehdist\u00f6tiedote voi olla palkaton tapa tavoittaa monia ihmisi\u00e4.<\/p><p>Tule mielenrauhaa, ett\u00e4 olen jo kertonut sinulle vinkkej\u00e4 tai neuvoja luoda lehdist\u00f6tiedote, jonka julkaiset tiedotusv\u00e4lineiss\u00e4.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f422398 elementor-widget elementor-widget-image\" data-id=\"f422398\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"965\" height=\"643\" src=\"https:\/\/wolfteam.site\/wp-content\/uploads\/2021\/12\/Killer-Press-Release-1024x682.jpg\" class=\"attachment-large size-large wp-image-1794\" alt=\"5 vinkki\u00e4 tappavan lehdist\u00f6tiedotteen kirjoittamiseen Espoo\" srcset=\"https:\/\/wolfteam.site\/wp-content\/uploads\/2021\/12\/Killer-Press-Release-1024x682.jpg 1024w, https:\/\/wolfteam.site\/wp-content\/uploads\/2021\/12\/Killer-Press-Release-300x200.jpg 300w, https:\/\/wolfteam.site\/wp-content\/uploads\/2021\/12\/Killer-Press-Release-768x512.jpg 768w, https:\/\/wolfteam.site\/wp-content\/uploads\/2021\/12\/Killer-Press-Release.jpg 1280w\" sizes=\"(max-width: 965px) 100vw, 965px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5af2fb0 elementor-widget elementor-widget-heading\" data-id=\"5af2fb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>5 vinkki\u00e4, jotta lehdist\u00f6tiedotteestasi tulee mahtava.<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-830f857 elementor-widget elementor-widget-heading\" data-id=\"830f857\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1.-Valitse hyvin, kun julkaiset lehdist\u00f6tiedotteen.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e147ed elementor-widget elementor-widget-text-editor\" data-id=\"1e147ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mit\u00e4 kutsutaan \"ripustimeksi\" (ei kaapissa olevaa), vaan joksikin, joka koukuttaa sen tiedon, jonka haluat v\u00e4litt\u00e4\u00e4 nykyhetkeen? T\u00e4rkeint\u00e4 on tehd\u00e4 se toimittajille helpoksi, sill\u00e4 kerron sinulle salaisuuden: jos he eiv\u00e4t l\u00f6yd\u00e4 ripustinta, joka on ajankohtainen tai liittyy itse tapahtumaan, he eiv\u00e4t julkaise lehdist\u00f6tiedotettasi.<\/p><p>Tied\u00e4n uutistoimistossa ty\u00f6skentelyst\u00e4, ett\u00e4 lehdist\u00f6tiedotteita saapuu p\u00e4ivitt\u00e4in satoja. Neuvona on erottautua jollakin tavalla, ja tiedon koukuttaminen nykyhetkeen on eritt\u00e4in hyv\u00e4 keino. Siksi on hyvin olennaista, kun saamme lehdist\u00f6tiedotteen.<\/p><p>Esimerkiksi vankeusaikana tai pandemian aikana oli j\u00e4rjet\u00f6nt\u00e4 l\u00e4hett\u00e4\u00e4 lehdist\u00f6tiedotteita, jotka eiv\u00e4t liittyneet kyseiseen aiheeseen, koska muunlaisia uutisia ei julkaistu. Voit liitt\u00e4\u00e4 tiedotuksen pandemiaan. \"Yritys X mukauttaa liiketoimintamalliaan pandemian vuoksi.\" Toinen esimerkki on, ett\u00e4 jos aiot julkaista tuotteen, laita se ajoittumaan alallesi merkitykselliseen p\u00e4iv\u00e4m\u00e4\u00e4r\u00e4\u00e4n, mutta ei kaikille, kuten Black Friday tai Sales, koska siit\u00e4 tulee liian kaupallinen ja tietoa tulee liikaa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cdcb7e elementor-widget elementor-widget-heading\" data-id=\"7cdcb7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2.-Kirjoita uutisten rakenteella ja kielell\u00e4.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5957a3b5 elementor-widget elementor-widget-text-editor\" data-id=\"5957a3b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>T\u00e4m\u00e4 on perusasia, mutta kaikki lehdist\u00f6tiedotteen kanssa tekemisiss\u00e4 olevat eiv\u00e4t tied\u00e4 sit\u00e4, varsinkaan pieniss\u00e4 yrityksiss\u00e4. Loppujen lopuksi lehdist\u00f6tiedotteella on oltava uusi rakenne, jotta, kuten sanoimme aiemmin, se olisi helppo toimittajille.<\/p><p>Ja se, ett\u00e4 nyky\u00e4\u00e4n, kun tiedotusv\u00e4lineet ovat digitaalisia ja tiedotus on nopeaa, toimittajilla ei useinkaan ole aikaa muokata koko lehdist\u00f6tiedotetta uudelleen sen julkaisemista varten. Siksi lehdist\u00f6tiedote on rakennettava k\u00e4\u00e4nteisell\u00e4 pyramidirakenteella (ei tietenk\u00e4\u00e4n egyptil\u00e4isten pyramidirakenteella), vaan siten, ett\u00e4 alkuun lasketaan olennaisimmat asiat ja viimeisiin kohtiin se, mik\u00e4 on kaikkein tarpeettominta.<\/p><p>N\u00e4in toimitaan, jotta toimittajien on helpompi lyhent\u00e4\u00e4 tietoja tilan puutteen vuoksi, ja t\u00e4rkein asia, jonka haluat v\u00e4litt\u00e4\u00e4 lehdist\u00f6tiedotteestasi, tulee esiin.<\/p><p>Toisaalta sinun on kirjoitettava kolmannessa persoonassa. T\u00e4m\u00e4 vaikuttaa hyvin itsest\u00e4\u00e4n selv\u00e4lt\u00e4, mutta se ei ole niin itsest\u00e4\u00e4n selv\u00e4\u00e4. Kun puhuin siit\u00e4, ett\u00e4 toimittajan on oltava helppo, jos kirjoitat jutun ensimm\u00e4isess\u00e4 persoonassa, se ei ole sit\u00e4.<\/p><p>Kuten olin sanomassa, toimittajilla ei ole aikaa tehd\u00e4 tekstej\u00e4 uudelleen, joten antakaa heid\u00e4n tehd\u00e4 ty\u00f6ns\u00e4. Jos puhut ensimm\u00e4isess\u00e4 persoonassa, heid\u00e4n on kirjoitettava se uudelleen, mik\u00e4 vie paljon aikaa. Mit\u00e4 tarkoitan t\u00e4ll\u00e4? Esimerkiksi Yritys X esittelee uutta tuotettaan ymp\u00e4rist\u00f6yst\u00e4v\u00e4llisen\u00e4, ei Yritys X esittelee meid\u00e4n uutta tuotettaan ymp\u00e4rist\u00f6yst\u00e4v\u00e4llisen\u00e4.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb843e1 elementor-widget elementor-widget-heading\" data-id=\"fb843e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3.-Valitse houkutteleva ja mielenkiintoinen otsikko.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca0642d elementor-widget elementor-widget-text-editor\" data-id=\"ca0642d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Kuten sanoin aiemmin, toimittajat saavat p\u00e4ivitt\u00e4in paljon lehdist\u00f6tiedotteita, ja sinun on saatava heid\u00e4n huomionsa. Houkutteleva ja kiinnostava otsikko voi saada heid\u00e4t kiinnostumaan lehdist\u00f6tiedotteestasi.<\/p><p>Lehdist\u00f6tiedotteissa ei ole kyse yrityksen itsemainonnasta, vaikka se ei ehk\u00e4 silt\u00e4 n\u00e4yt\u00e4k\u00e4\u00e4n (no, v\u00e4h\u00e4n kyll\u00e4, mutta ei huomattavan paljon). On siis kerrottava \"kuinka hienoja me olemme\", mutta uudella tavalla. Ja jotta kertomallamme asialla olisi vaikutusta, aivan kuten jutussa on oltava hyv\u00e4 otsikko, se on portti tuhansien saapuvien lehdist\u00f6tiedotteiden joukossa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d619a08 elementor-widget elementor-widget-heading\" data-id=\"d619a08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4.- Korosta t\u00e4rkeit\u00e4 ajatuksia ennen teksti\u00e4.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40b26bf7 elementor-widget elementor-widget-text-editor\" data-id=\"40b26bf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Korosta lehdist\u00f6tiedotteessa, sen yl\u00e4osassa, 3 tai 4 t\u00e4rke\u00e4\u00e4 kohtaa, joiden haluat n\u00e4kyv\u00e4n kyll\u00e4 tai kyll\u00e4 uutisissa, jotta toimittaja tiet\u00e4\u00e4 yhdell\u00e4 silm\u00e4yksell\u00e4, mit\u00e4 haluat sanoa. Ole tietysti tarkkana, ett\u00e4 n\u00e4m\u00e4 t\u00e4rke\u00e4t kohdat on l\u00f6ydytt\u00e4v\u00e4 my\u00f6s tekstin rungosta. Ei laiteta tekstist\u00e4 poikkeavia lauseita ja teeskennell\u00e4, ett\u00e4 niill\u00e4 julkaistaan se, mik\u00e4 sis\u00e4ltyy tiivistelm\u00e4\u00e4n, koska toimittajat ottavat kirjoitetun tekstin, eiv\u00e4t korostetun.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d30591d elementor-widget elementor-widget-heading\" data-id=\"d30591d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5.-yhteystoimittajat.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48df0074 elementor-widget elementor-widget-text-editor\" data-id=\"48df0074\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Eritt\u00e4in t\u00e4rke\u00e4 osa lehdist\u00f6tiedotteita on suhde toimittajaan. Jos l\u00e4het\u00e4t s\u00e4hk\u00f6postia, eik\u00e4 vastaanottaja tunne sinua, h\u00e4nen on vaikea saada tietoa. Joko olet hyvin merkityksellinen yritys, ett\u00e4 kaikki l\u00e4hett\u00e4m\u00e4si tulee ulos, tai sitten on hyvin monimutkaista, ett\u00e4 jos et tee suhdetoimintaa toimittajien kanssa, he ottavat sinulle lehdist\u00f6tiedotteen.<\/p><p>Jotta saat loistavan lehdist\u00f6tiedotteen, sinun on puhuttava toimittajien kanssa ja luotava luottamuksellinen suhde heihin. Se, ett\u00e4 voit kertoa heille puhelimitse kahdessa lauseessa, mit\u00e4 haluat v\u00e4litt\u00e4\u00e4 lehdist\u00f6tiedotteella, saa heid\u00e4t harkitsemaan sit\u00e4 enemm\u00e4n.<\/p><p>Jotta lehdist\u00f6tiedote onnistuisi, on t\u00e4rke\u00e4\u00e4 mietti\u00e4, milloin se julkaistaan, mik\u00e4 on sen tavoite, kenelle se osoitetaan ja tietenkin luoda suhde toimittajiin.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46c89f31 elementor-widget elementor-widget-heading\" data-id=\"46c89f31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/wolfteam.site\/fi\/#contact\">Jos t\u00e4m\u00e4 kaikki on sinulle liian monimutkaista, \u00e4l\u00e4 huoli, me voimme auttaa sinua.<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Sis\u00e4llysluettelo Johdanto: Lehdist\u00f6tiedote pyrit\u00e4\u00e4n saamaan julkaistua tiedotusv\u00e4lineiss\u00e4. Miten se saadaan? Sin\u00e4 kysyt. No, min\u00e4 aion ... <a title=\"5 vinkki\u00e4 tappavan lehdist\u00f6tiedotteen kirjoittamiseen vuonna 2026\" class=\"read-more\" href=\"https:\/\/wolfteam.site\/fi\/5-vinkkia-tappajan-lehdistotiedotteen-kirjoittamiseen\/\" aria-label=\"Lue lis\u00e4\u00e4 aiheesta 5 vinkki\u00e4 tappavan lehdist\u00f6tiedotteen kirjoittamiseen vuonna 2024\">Lue lis\u00e4\u00e4...<\/a><\/p>","protected":false},"author":2,"featured_media":1798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[307,305,306,310,311,308,309],"class_list":["post-1793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-digital-marketing-agency-espoo","tag-digital-marketing-agency-finland","tag-digital-marketing-agency-helsinki","tag-digital-marketing-agency-oulu","tag-digital-marketing-agency-rovaniemi","tag-digital-marketing-agency-tampere","tag-digital-marketing-agency-vantaa","infinite-scroll-item","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50","no-featured-image-padding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ud83d\udd90 5 tips to write an killer press release in 2022<\/title>\n<meta name=\"description\" content=\"\u2b50\u2b50\u2b50\u2b50\u2b50 - The objective of a press release is to get it published in the media. 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