{"id":2694,"date":"2022-10-09T17:00:32","date_gmt":"2022-10-09T17:00:32","guid":{"rendered":"https:\/\/wolfteam.site\/?p=2694"},"modified":"2022-11-21T08:47:15","modified_gmt":"2022-11-21T08:47:15","slug":"what-is-link-building-and-why-does-it-matter","status":"publish","type":"post","link":"https:\/\/wolfteam.site\/es\/que-es-la-construccion-de-enlaces-y-porque-tiene-importancia\/","title":{"rendered":"\u00bfQu\u00e9 es la construcci\u00f3n de enlaces y por qu\u00e9 es importante?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2694\" class=\"elementor elementor-2694\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-19d08bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19d08bd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e4aa39\" data-id=\"7e4aa39\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af67083 elementor-widget elementor-widget-html\" data-id=\"af67083\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/hULytHHz8R0\" title=\"Reproductor de v\u00eddeo de YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1916d93 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1916d93\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b4f16b4\" data-id=\"1b4f16b4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6376461f elementor-widget elementor-widget-table-of-contents\" data-id=\"6376461f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-arrow-right&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\t\u00cdndice\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-39c5a701 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39c5a701\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17f1c091\" data-id=\"17f1c091\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ef691d elementor-widget elementor-widget-heading\" data-id=\"0ef691d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\"><b>Introducci\u00f3n:<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d0409fa elementor-widget elementor-widget-text-editor\" data-id=\"2d0409fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00bfSabe qu\u00e9 es la construcci\u00f3n de enlaces y c\u00f3mo puede ayudarle a mejorar su posicionamiento? Un contenido que no es visible en Google es como si no existiera, por mucha informaci\u00f3n relevante que haya en ese art\u00edculo. Por lo tanto, cuando escribamos contenido para el blog, tendremos que seguir una estrategia SEO para intentar situarlo por encima de la competencia org\u00e1nica y as\u00ed poder atraer m\u00e1s visitas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bf6510c elementor-widget elementor-widget-text-editor\" data-id=\"2bf6510c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pero del mismo modo que el SEO on-page, todos estos son factores de posicionamiento interno, el SEO off-page. Son factores de posicionamiento externos que no puede controlar directamente y que tambi\u00e9n son esenciales en una estrategia SEO.<br \/>En concreto, vamos a hablar de una t\u00e9cnica llamada construcci\u00f3n de enlaces, que forma parte del SEO fuera de p\u00e1gina, con la que puede aumentar su autoridad y posicionar mejor sus contenidos en Google. Lo que significa m\u00e1s visitas y m\u00e1s clientes potenciales para su negocio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-558379f elementor-widget elementor-widget-heading\" data-id=\"558379f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\"><b>\u00bfQu\u00e9 es la construcci\u00f3n de enlaces en SEO?<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36c57926 elementor-widget elementor-widget-text-editor\" data-id=\"36c57926\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La t\u00e9cnica de construcci\u00f3n de enlaces consiste en una serie de acciones enfocadas a conseguir que nuestro sitio web sea enlazado por otros. De esta forma, conseguimos popularidad web, aumentamos nuestra autoridad de dominio y nos posicionamos mejor. <br \/>Por lo tanto, el objetivo de la construcci\u00f3n de enlaces es <a href=\"https:\/\/wolfteam.site\/es\/entienda-como-un-lobo\/\">mejorar el SEO<\/a> posicionamiento de un sitio web, mediante la construcci\u00f3n de enlaces externos, tambi\u00e9n llamados backlinks. Estos enlaces indicar\u00e1n a Google que el contenido enlazado es de calidad porque ese sitio web lo est\u00e1 recomendando. De este modo, Google aumenta su autoridad.<br \/>Por supuesto, no todos los enlaces son buenos. Hay una serie de requisitos y condiciones que debe conocer para llevar a cabo su estrategia de creaci\u00f3n de enlaces de forma eficaz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24cf51b6 elementor-widget elementor-widget-image\" data-id=\"24cf51b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"965\" height=\"645\" src=\"https:\/\/wolfteam.site\/wp-content\/uploads\/2022\/10\/What-is-Link-Building-and-why-does-it-matter-1024x684.jpg\" class=\"attachment-large size-large wp-image-2720\" alt=\"\" srcset=\"https:\/\/wolfteam.site\/wp-content\/uploads\/2022\/10\/What-is-Link-Building-and-why-does-it-matter-1024x684.jpg 1024w, https:\/\/wolfteam.site\/wp-content\/uploads\/2022\/10\/What-is-Link-Building-and-why-does-it-matter-300x200.jpg 300w, https:\/\/wolfteam.site\/wp-content\/uploads\/2022\/10\/What-is-Link-Building-and-why-does-it-matter-768x513.jpg 768w, https:\/\/wolfteam.site\/wp-content\/uploads\/2022\/10\/What-is-Link-Building-and-why-does-it-matter-18x12.jpg 18w, https:\/\/wolfteam.site\/wp-content\/uploads\/2022\/10\/What-is-Link-Building-and-why-does-it-matter.jpg 1279w\" sizes=\"(max-width: 965px) 100vw, 965px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0892650 elementor-widget elementor-widget-heading\" data-id=\"0892650\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\"><b>\u00bfC\u00f3mo hacer link building?<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-490fc1e1 elementor-widget elementor-widget-text-editor\" data-id=\"490fc1e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lo m\u00e1s importante de todo es que los sitios web que nos enlazan tengan un nivel medio-alto de <strong>DA<\/strong> (autoridad de dominio) y que los enlaces se incluyan de la forma m\u00e1s natural posible. <br \/>Adem\u00e1s, hay algunos factores que debe tener en cuenta:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8a6122 elementor-widget elementor-widget-text-editor\" data-id=\"b8a6122\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Analice a sus competidores y sus enlaces. <\/b><span style=\"font-weight: 400;\">\u00a0Una buena estrategia de creaci\u00f3n de enlaces se basa en un estudio de sus competidores org\u00e1nicos. Para ello, existe una herramienta muy potente llamada <\/span><a href=\"https:\/\/ahrefs.com\/\"><span style=\"font-weight: 400;\">Ahrefs<\/span><\/a><span style=\"font-weight: 400;\">desde donde podr\u00e1 espiar la estrategia de enlaces de sus competidores. Podr\u00e1 ver cu\u00e1ntos backlinks tienen y qu\u00e9 p\u00e1ginas han enlazado con ellos. As\u00ed, podr\u00e1 ponerse en contacto con esas p\u00e1ginas y hacerles una propuesta de colaboraci\u00f3n.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Busque enlaces en p\u00e1ginas web relacionadas con su tema. <\/b><span style=\"font-weight: 400;\">Es muy importante que las p\u00e1ginas con las que contacte est\u00e9n relacionadas con su <\/span><a href=\"https:\/\/wolfteam.site\/es\/blog\/\"><span style=\"font-weight: 400;\">blog<\/span><\/a><span style=\"font-weight: 400;\">. Si su blog trata sobre nutrici\u00f3n, no tiene mucho sentido pedir un enlace a un blog que trate sobre marketing. Google le recompensar\u00e1 si lo hace y mejorar\u00e1 su DA, si enlaza con sitios no relacionados con su tema o sector no le penalizar\u00e1, pero tampoco le beneficiar\u00e1.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cree contenidos de calidad. <\/b><span style=\"font-weight: 400;\">Al escribir contenidos potentes y completos, conseguir\u00e1 que otros sitios web le enlacen de forma natural en sus contenidos para ofrecer informaci\u00f3n complementaria y relevante al lector.\u00a0<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Los enlaces deben ser naturales. <\/b><span style=\"font-weight: 400;\">Cuando enlazan con usted, Google entiende que se est\u00e1 recomendando su sitio. Por lo tanto, ponerlos de forma natural ayudar\u00e1 a Google a entender que este contenido aporta valor a los usuarios.\u00a0<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>El texto de anclaje debe ser coherente y estar relacionado con el tema<\/b><b>. <\/b><span style=\"font-weight: 400;\">Intente poner diferentes textos de anclaje. Para ello, juegue con todas sus variantes: un texto de anclaje con palabras clave relacionadas con su negocio (40%), con el nombre de su marca (20%), ponga la URL completa (20%) y otros textos de anclaje con palabras como \"este art\u00edculo\" o \"haga clic aqu\u00ed\" (20%).\u00a0<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Encuentre un equilibrio entre los enlaces dofollow y nofollow. <\/b><span style=\"font-weight: 400;\">Aunque los dofollows son los que transmiten autoridad a la p\u00e1gina enlazada, se recomienda combinarlos con enlaces nofollows, ya que \u00e9stos aportan m\u00e1s naturalidad.\u00a0<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Consiga enlaces de diferentes sitios. <\/b><span style=\"font-weight: 400;\">No parecer\u00e1 natural si la misma p\u00e1gina web le enlaza 300 veces. Es una mejor pr\u00e1ctica obtener un \u00fanico v\u00ednculo de retroceso de 300 p\u00e1ginas diferentes aunque la autoridad de todas ellas no sea alta.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d4e8fb elementor-widget elementor-widget-image\" data-id=\"7d4e8fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"965\" height=\"643\" src=\"https:\/\/wolfteam.site\/wp-content\/uploads\/2022\/10\/What-is-Link-Building-and-why-does-it-matter_3-1024x682.jpg\" class=\"attachment-large size-large wp-image-2719\" alt=\"\" srcset=\"https:\/\/wolfteam.site\/wp-content\/uploads\/2022\/10\/What-is-Link-Building-and-why-does-it-matter_3-1024x682.jpg 1024w, https:\/\/wolfteam.site\/wp-content\/uploads\/2022\/10\/What-is-Link-Building-and-why-does-it-matter_3-300x200.jpg 300w, https:\/\/wolfteam.site\/wp-content\/uploads\/2022\/10\/What-is-Link-Building-and-why-does-it-matter_3-768x512.jpg 768w, https:\/\/wolfteam.site\/wp-content\/uploads\/2022\/10\/What-is-Link-Building-and-why-does-it-matter_3-18x12.jpg 18w, https:\/\/wolfteam.site\/wp-content\/uploads\/2022\/10\/What-is-Link-Building-and-why-does-it-matter_3.jpg 1280w\" sizes=\"(max-width: 965px) 100vw, 965px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65c003b elementor-widget elementor-widget-heading\" data-id=\"65c003b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xxl\"><b>Acciones SEO eficaces para conseguir enlaces<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27d19c94 elementor-widget elementor-widget-text-editor\" data-id=\"27d19c94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Recuerde que lo importante es <\/span><b>obtener enlaces de diferentes tipos de dominios e IPs<\/b><span style=\"font-weight: 400;\"> y que estos dominios tengan autoridad, facilitando a Google el rastreo a trav\u00e9s de textos de anclaje naturales, con palabras relacionadas con su negocio, el nombre de su marca o palabras clave.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Teniendo todo esto en cuenta, he aqu\u00ed algunas acciones eficaces de construcci\u00f3n de enlaces:<\/span><\/p><p>Algunas personas utilizan pies de foto ingeniosos junto con hashtags para complementar el comentario, mientras que otras emplean palabras m\u00e1s serias. En \u00faltima instancia, se trata de mantener la coherencia y el enfoque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98f6bb6 elementor-widget elementor-widget-heading\" data-id=\"98f6bb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-xl\">1- Publicaci\u00f3n como invitado<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6976b283 elementor-widget elementor-widget-text-editor\" data-id=\"6976b283\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Bloguear<\/span><span style=\"font-weight: 400;\"> es la forma m\u00e1s natural de conseguir backlinks y es que adem\u00e1s de conseguir estos enlaces, <\/span><b>colaborar con otros blogueros<\/b><span style=\"font-weight: 400;\"> le ayudar\u00e1 a aumentar su visibilidad y a mejorar su reputaci\u00f3n.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Todo lo que tiene que hacer es ponerse en contacto con los sitios que le interesen para escribir un art\u00edculo como invitado, crear un v\u00ednculo con ese bloguero e iniciar una colaboraci\u00f3n conjunta.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Por ejemplo, con Ahrefs, espiando a su competencia, puede hacerse una idea de qu\u00e9 p\u00e1ginas aceptan entradas de invitados. O si lo prefiere puede hacer una b\u00fasqueda en Google, utilizando algunos comandos como estos:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Palabra clave + \"post invitado\".<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Palabra clave + intitle: \"escriba para nosotros\" inurl: \"escriba para nosotros\".<\/span><\/li><\/ul><p>Sin embargo, debe tener cuidado de no excederse. Los emojis pueden animar sus mensajes y hacerlos m\u00e1s cercanos, pero no deben ser la \u00fanica forma de comunicarse. Sirven para sustituir ciertas palabras, evocar reacciones y describir emociones a sus seguidores.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d6a223 elementor-widget elementor-widget-heading\" data-id=\"4d6a223\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-xl\">2- Intercambio de enlaces<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bbe81c8 elementor-widget elementor-widget-text-editor\" data-id=\"6bbe81c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Si la p\u00e1gina con la que contacta y su blog comparten temas afines, puede llegar a un acuerdo para <\/span><b>intercambiar enlaces<\/b><span style=\"font-weight: 400;\">. Mientras se haga de forma natural, dentro de un art\u00edculo, y dejando un tiempo entre la publicaci\u00f3n de cada enlace, si lo hace al mismo tiempo y muy a menudo, puede ser penalizado porque Google lo ver\u00e1 como algo antinatural. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba7611 elementor-widget elementor-widget-heading\" data-id=\"6ba7611\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-xl\">3- Enlaces patrocinados<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62edca1d elementor-widget elementor-widget-text-editor\" data-id=\"62edca1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Puede utilizar <\/span><b>herramientas<\/b><span style=\"font-weight: 400;\"> (como <\/span><a href=\"https:\/\/coobis.com\/\"><span style=\"font-weight: 400;\">Coobis<\/span><\/a><span style=\"font-weight: 400;\"> o <\/span><a href=\"https:\/\/www.publisuites.com\/es\/\"><span style=\"font-weight: 400;\">Publisuites<\/span><\/a><span style=\"font-weight: 400;\">) que le facilitan <\/span><b>encontrar sitios para comprar enlaces<\/b><span style=\"font-weight: 400;\"> a trav\u00e9s de publicaciones patrocinadas.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">En estas plataformas, podr\u00e1 ponerse en contacto con editores de blogs sobre temas que le interesen y darles las directrices en un briefing para que escriban contenidos sobre un tema concreto y pongan un enlace espec\u00edfico a su sitio. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a46e5e1 elementor-widget elementor-widget-heading\" data-id=\"a46e5e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-xl\">4- Encontrar enlaces rotos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-653631c5 elementor-widget elementor-widget-text-editor\" data-id=\"653631c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Otra acci\u00f3n eficaz de construcci\u00f3n de enlaces es encontrar enlaces rotos de sitios que enlacen a otra p\u00e1gina con contenido relevante. Si ese enlace est\u00e1 roto, puede ponerse en contacto con el propietario del sitio, informarle del error 404 que tiene y proponerle su enlace para sustituirlo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96f91e4 elementor-widget elementor-widget-heading\" data-id=\"96f91e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-xl\">5- Optimizar los contenidos que reciben muchos backlinks<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e35e565 elementor-widget elementor-widget-text-editor\" data-id=\"6e35e565\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Si encuentra contenido en su sitio que est\u00e1 obteniendo un n\u00famero considerable de backlinks, analice si puede optimizarlo para mejorar su SEO, ampli\u00e1ndolo con informaci\u00f3n relevante y distribuyendo la palabra clave adecuadamente. As\u00ed, muchas m\u00e1s p\u00e1ginas pondr\u00e1n un enlace en sus sitios de forma natural. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21634e7c elementor-widget elementor-widget-heading\" data-id=\"21634e7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/wolfteam.site\/es\/#contact\">Si todo esto es demasiado complejo para usted, no se preocupe, podemos ayudarle.<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00cdndice de contenidos Introducci\u00f3n: \u00bfSabe qu\u00e9 es la construcci\u00f3n de enlaces y c\u00f3mo puede ayudarle a mejorar su posicionamiento? El contenido que no es visible ... <a title=\"\u00bfQu\u00e9 es la construcci\u00f3n de enlaces y por qu\u00e9 es importante?\" class=\"read-more\" href=\"https:\/\/wolfteam.site\/es\/que-es-la-construccion-de-enlaces-y-porque-tiene-importancia\/\" aria-label=\"Leer m\u00e1s sobre \u00bfQu\u00e9 es la construcci\u00f3n de enlaces y por qu\u00e9 es importante?\">Leer m\u00e1s...<\/a><\/p>","protected":false},"author":2,"featured_media":2730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[307,305,306,310,311,308,309],"class_list":["post-2694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-digital-marketing-agency-espoo","tag-digital-marketing-agency-finland","tag-digital-marketing-agency-helsinki","tag-digital-marketing-agency-oulu","tag-digital-marketing-agency-rovaniemi","tag-digital-marketing-agency-tampere","tag-digital-marketing-agency-vantaa","infinite-scroll-item","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50","no-featured-image-padding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Link Building and why does it 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