{"id":1793,"date":"2021-10-24T11:00:25","date_gmt":"2021-10-24T11:00:25","guid":{"rendered":"https:\/\/wolfteam.site\/?p=1793"},"modified":"2022-11-11T15:53:24","modified_gmt":"2022-11-11T15:53:24","slug":"5-tips-to-write-an-killer-press-release","status":"publish","type":"post","link":"https:\/\/wolfteam.site\/es\/5-consejos-para-escribir-un-comunicado-de-prensa-asesino\/","title":{"rendered":"5 consejos para escribir un comunicado de prensa asesino en 2026"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1793\" class=\"elementor elementor-1793\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-49a50edb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49a50edb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-304060af\" data-id=\"304060af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11dd37a3 elementor-widget elementor-widget-table-of-contents\" data-id=\"11dd37a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-arrow-right&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\t\u00cdndice\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4247500a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4247500a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fd5edd3\" data-id=\"7fd5edd3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a8f571 elementor-widget elementor-widget-heading\" data-id=\"7a8f571\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Introducci\u00f3n:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-112a4b27 elementor-widget elementor-widget-text-editor\" data-id=\"112a4b27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El objetivo de un comunicado de prensa es que se publique en los medios de comunicaci\u00f3n. \u00bfC\u00f3mo conseguirlo? se preguntar\u00e1 usted. Pues bien, voy a ofrecerle estos cinco consejos que pueden ayudarle a redactar un comunicado de prensa impactante y con el que consiga sus objetivos.<\/p><p>Pero para entender de qu\u00e9 estoy hablando, vamos a empezar por los conceptos b\u00e1sicos que hay que tener claros antes de lanzar un comunicado de prensa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f8b5c0 elementor-widget elementor-widget-heading\" data-id=\"3f8b5c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es un comunicado de prensa asesino?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab7d5c3 elementor-widget elementor-widget-text-editor\" data-id=\"ab7d5c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Empecemos por lo b\u00e1sico. Un comunicado de prensa es una informaci\u00f3n corporativa sobre un acontecimiento que ha ocurrido o va a ocurrir en la empresa y que se quiere que tenga repercusi\u00f3n en los medios de comunicaci\u00f3n. Puede ser desde el lanzamiento de un nuevo producto hasta un nombramiento dentro de la empresa o la presentaci\u00f3n de \u00e9sta en sociedad.<\/p><p>Cientos de comunicados de prensa sobre diferentes temas llegan a los medios de comunicaci\u00f3n cada d\u00eda, por lo que diferenciar su informaci\u00f3n y hacerla noticiable ser\u00e1 esencial para que su comunicado de prensa logre su objetivo, ser matador.<\/p><p>En este caso, ser un killer significa tener impacto y, por tanto, que los medios de comunicaci\u00f3n que considere relevantes en su sector se hagan eco de la informaci\u00f3n que les ha enviado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a845da1 elementor-widget elementor-widget-heading\" data-id=\"a845da1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 objetivos persigue con el comunicado de prensa?.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2146fa3f elementor-widget elementor-widget-text-editor\" data-id=\"2146fa3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Debe quedar claro que los comunicados de prensa no se escriben para que los lean los empleados o directivos de la empresa, sino para que los publiquen los medios de comunicaci\u00f3n y lleguen a sus clientes potenciales, partes interesadas, competidores, grupos de inter\u00e9s o a la sociedad en general. Por lo tanto, antes de empezar a redactarlo, tiene que pensar cu\u00e1les son sus objetivos de comunicaci\u00f3n con esa informaci\u00f3n:<\/p><p>Killer press release Branding o imagen de marca<\/p><p>Que se conozca la marca de mi empresa con esta informaci\u00f3n que estoy contando.<br \/>objetivos de un comunicado de prensa Lanzamiento de un producto<\/p><p>La empresa tiene que lanzar un producto comercial y queremos que aparezca en los medios de comunicaci\u00f3n. El comunicado de prensa no debe ser comercial porque los medios de comunicaci\u00f3n no publican anuncios; publican noticias. (Me extender\u00e9 m\u00e1s sobre esto m\u00e1s adelante)<br \/>Objetivos del comunicado de prensa Responsabilidad Social Corporativa (RSC)<\/p><p>A veces se quiere comunicar que la empresa ha decidido, de acuerdo con sus valores, que es buena para la sociedad. Ejemplo: \"La empresa X instala paneles solares en sus oficinas, ahorrando 4.200 KG de CO2 al a\u00f1o\".<br \/>objetivos de un comunicado de prensa Estrat\u00e9gico<\/p><p>Comunicar un nombramiento de cargos o un cambio de dirigentes. Este hecho hay veces que puede ser un fichaje importante, y se quiere comunicar, en muchas ocasiones, pensando m\u00e1s en la competencia y en los grupos de inter\u00e9s e inversores que en el cliente final.<\/p><p>Y despu\u00e9s de todo, estar\u00e1 pensando, \u00bfd\u00f3nde est\u00e1n los consejos? No sea impaciente en la comunicaci\u00f3n. Tiene que estar muy tranquilo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-469e575 elementor-widget elementor-widget-heading\" data-id=\"469e575\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfA qui\u00e9n quiere llegar con el comunicado de prensa?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15543de4 elementor-widget elementor-widget-text-editor\" data-id=\"15543de4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si ya tiene claro para qu\u00e9 quiere conseguir el comunicado de prensa, ahora viene el para qui\u00e9n. Como he dicho antes, para que un comunicado de prensa sea matador, tiene que llegar a los medios de comunicaci\u00f3n y al p\u00fablico objetivo al que quiere dirigirse.<\/p><p>A qui\u00e9n enviar un comunicado de prensa Cliente potencial<\/p><p>Si quiere darse a conocer a sus clientes potenciales, debe elegir medios de comunicaci\u00f3n que sepa que se dirigen a ese p\u00fablico. Si su marca se dirige a un p\u00fablico joven y progresista, no tendr\u00e1 mucho sentido enviarla a medios m\u00e1s conservadores o centrados en noticias m\u00e1s serias.<br \/>A qui\u00e9n enviar un comunicado de prensa Grupos de inter\u00e9s de la competencia<\/p><p>En otras ocasiones, su comunicado de prensa es m\u00e1s bien para que los competidores y los grupos de inter\u00e9s de su sector conozcan cu\u00e1l ha sido su decisi\u00f3n empresarial o cu\u00e1les son sus planes de futuro.<br \/>A qui\u00e9n enviar un comunicado de prensa<br \/>A la sociedad en general<\/p><p>Adem\u00e1s, su objetivo puede ser hacer marca y generar un recuerdo de marca en la sociedad, y el comunicado de prensa puede ser una forma no remunerada de llegar a mucha gente.<\/p><p>Venga tranquilo que ya le cuento los trucos o consejos para crear un comunicado de prensa que publique en los medios de comunicaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f422398 elementor-widget elementor-widget-image\" data-id=\"f422398\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/wolfteam.site\/wp-content\/uploads\/2021\/12\/Killer-Press-Release-1024x682.jpg\" class=\"attachment-large size-large wp-image-1794\" alt=\"5 consejos para redactar un comunicado de prensa asesino Espoo\" srcset=\"https:\/\/wolfteam.site\/wp-content\/uploads\/2021\/12\/Killer-Press-Release-1024x682.jpg 1024w, https:\/\/wolfteam.site\/wp-content\/uploads\/2021\/12\/Killer-Press-Release-300x200.jpg 300w, https:\/\/wolfteam.site\/wp-content\/uploads\/2021\/12\/Killer-Press-Release-768x512.jpg 768w, https:\/\/wolfteam.site\/wp-content\/uploads\/2021\/12\/Killer-Press-Release.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5af2fb0 elementor-widget elementor-widget-heading\" data-id=\"5af2fb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>5 consejos para que su comunicado de prensa sea matador.<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-830f857 elementor-widget elementor-widget-heading\" data-id=\"830f857\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1.-Elija bien, cuando lance el comunicado de prensa.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e147ed elementor-widget elementor-widget-text-editor\" data-id=\"1e147ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00bfLo que se conoce como tener una \"percha\" (no la del armario) sino algo que enganche la informaci\u00f3n que quiere transmitir al presente? La clave est\u00e1 en pon\u00e9rselo f\u00e1cil a los periodistas, porque le contar\u00e9 un secreto: si no encuentran una percha que sea actual o relevante para el propio evento, no publicar\u00e1n su comunicado de prensa.<\/p><p>Por mi experiencia trabajando en una agencia de noticias, s\u00e9 que diariamente llegan cientos de comunicados de prensa. El consejo es diferenciarse de alguna manera, y enganchar su informaci\u00f3n a la actualidad es una muy buena forma de hacerlo. Por lo tanto, es muy relevante cuando nos llega el comunicado de prensa.<\/p><p>Por ejemplo, durante el confinamiento o la pandemia, enviar comunicados de prensa no relacionados con ese tema era absurdo, ya que no se publicaban otro tipo de noticias. Puede relacionar la informaci\u00f3n con la pandemia. \"La empresa X adapta su modelo de negocio debido a la pandemia\". Otro ejemplo: si va a lanzar un producto, h\u00e1galo coincidir con una fecha relevante para su sector, pero no para todos, como el Black Friday o las rebajas, porque ser\u00e1 demasiado comercial y habr\u00e1 demasiada informaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cdcb7e elementor-widget elementor-widget-heading\" data-id=\"7cdcb7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2.-Escriba con una estructura y un lenguaje noticiables.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5957a3b5 elementor-widget elementor-widget-text-editor\" data-id=\"5957a3b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Esto es b\u00e1sico, pero no todo el mundo que se enfrenta a un comunicado de prensa lo sabe, sobre todo en las peque\u00f1as empresas. Al final, un comunicado de prensa tiene que tener una nueva estructura para, como dec\u00edamos antes, pon\u00e9rselo f\u00e1cil a los periodistas.<\/p><p>Y es que, en la actualidad, con los medios digitales y la velocidad de la informaci\u00f3n, los redactores a menudo no tienen tiempo de rehacer todo el comunicado de prensa para publicarlo. Por eso es necesario construir el comunicado de prensa con una estructura de pir\u00e1mide invertida (no la de los egipcios, por supuesto) sino contando lo m\u00e1s relevante al principio y en los \u00faltimos p\u00e1rrafos lo m\u00e1s prescindible.<\/p><p>Esto se hace para que si es necesario acortar la informaci\u00f3n por falta de espacio, sea m\u00e1s f\u00e1cil para los redactores, y lo m\u00e1s importante que usted quiere transmitir salga de su comunicado de prensa.<\/p><p>Por otro lado, tiene que escribir en tercera persona. Esto parece muy obvio, pero no lo es tanto. Cuando hablaba de pon\u00e9rselo f\u00e1cil al periodista, si escribe una historia en primera persona, no lo ser\u00e1.<\/p><p>Como le dec\u00eda, los periodistas no tienen tiempo de rehacer los textos, as\u00ed que d\u00e9les el trabajo hecho. Si usted habla en primera persona, ellos tendr\u00e1n que reescribirlo, lo que les llevar\u00e1 mucho tiempo. \u00bfQu\u00e9 quiero decir con esto? Por ejemplo, la empresa X presenta su nuevo producto como ecol\u00f3gico, no la empresa X presenta nuestro nuevo producto como ecol\u00f3gico.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb843e1 elementor-widget elementor-widget-heading\" data-id=\"fb843e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3.-Elija un titular atractivo e interesante.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca0642d elementor-widget elementor-widget-text-editor\" data-id=\"ca0642d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Como he dicho antes, los periodistas reciben muchos comunicados de prensa al d\u00eda, y usted tiene que llamar su atenci\u00f3n. Un titular atractivo e interesante puede hacer que se interesen por su comunicado de prensa.<\/p><p>Los comunicados de prensa, aunque no lo parezca, no tratan de hacer autopromoci\u00f3n de la empresa (bueno, un poco s\u00ed, pero no notablemente). As\u00ed que hay que decir \"qu\u00e9 grandes somos\" pero de una forma nueva. Y, para que lo que contamos tenga impacto, al igual que una historia tiene que tener un buen titular, es la puerta de entrada entre los miles de comunicados de prensa que llegan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d619a08 elementor-widget elementor-widget-heading\" data-id=\"d619a08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4.-Resalte las ideas importantes antes del texto.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40b26bf7 elementor-widget elementor-widget-text-editor\" data-id=\"40b26bf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Destaque dentro del comunicado de prensa, en la parte superior, los 3 \u00f3 4 puntos importantes que quiere que aparezcan s\u00ed o s\u00ed en la noticia para que el periodista sepa de un vistazo lo que quiere decir. Por supuesto, tenga cuidado de que estos puntos importantes se encuentren, tambi\u00e9n, en el cuerpo del texto. No pongamos frases diferentes a las del texto y pretendamos que publiquen lo que se incluye en el resumen porque los periodistas se quedar\u00e1n con el texto escrito, no con el resaltado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d30591d elementor-widget elementor-widget-heading\" data-id=\"d30591d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5.-Periodistas de contacto.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48df0074 elementor-widget elementor-widget-text-editor\" data-id=\"48df0074\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una parte muy importante de los comunicados de prensa es la relaci\u00f3n con el periodista. Si env\u00edas un correo electr\u00f3nico y la persona que lo recibe no te conoce, es dif\u00edcil que le llegue la informaci\u00f3n. O eres una empresa muy relevante que todo lo que env\u00edes saldr\u00e1 a la luz, o es muy complicado que si no haces un trabajo de relaci\u00f3n con los periodistas, te lleven un comunicado de prensa.<\/p><p>Por eso, para conseguir un comunicado de prensa matador, debe hablar con los periodistas y establecer una relaci\u00f3n de confianza con ellos. El hecho de que pueda decirles en dos frases por tel\u00e9fono lo que quiere transmitir con el comunicado de prensa har\u00e1 que lo tengan m\u00e1s en cuenta.<\/p><p>Para hacer un comunicado de prensa excelente, es esencial tener en cuenta cu\u00e1ndo lanzarlo, saber cu\u00e1l es su objetivo con \u00e9l, a qui\u00e9n ir\u00e1 dirigido y, por supuesto, crear una relaci\u00f3n con los periodistas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46c89f31 elementor-widget elementor-widget-heading\" data-id=\"46c89f31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/wolfteam.site\/es\/#contact\">Si todo esto es demasiado complejo para usted, no se preocupe, podemos ayudarle.<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00cdndice Introducci\u00f3n: El objetivo de un comunicado de prensa es que se publique en los medios de comunicaci\u00f3n. \u00bfC\u00f3mo conseguirlo? Usted pregunta. Pues bien, voy a ... <a title=\"5 consejos para escribir un comunicado de prensa asesino en 2026\" class=\"read-more\" href=\"https:\/\/wolfteam.site\/es\/5-consejos-para-escribir-un-comunicado-de-prensa-asesino\/\" aria-label=\"Leer m\u00e1s sobre 5 consejos para escribir un comunicado de prensa asesino en 2024\">Leer m\u00e1s...<\/a><\/p>","protected":false},"author":2,"featured_media":1798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[307,305,306,310,311,308,309],"class_list":["post-1793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-digital-marketing-agency-espoo","tag-digital-marketing-agency-finland","tag-digital-marketing-agency-helsinki","tag-digital-marketing-agency-oulu","tag-digital-marketing-agency-rovaniemi","tag-digital-marketing-agency-tampere","tag-digital-marketing-agency-vantaa","infinite-scroll-item","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50","no-featured-image-padding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ud83d\udd90 5 tips to write an killer press release in 2022<\/title>\n<meta name=\"description\" content=\"\u2b50\u2b50\u2b50\u2b50\u2b50 - The objective of a press release is to get it published in the media. 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