{"id":1525,"date":"2021-11-07T18:33:25","date_gmt":"2021-11-07T18:33:25","guid":{"rendered":"https:\/\/wolfteam.site\/?p=1525"},"modified":"2022-11-12T12:17:22","modified_gmt":"2022-11-12T12:17:22","slug":"7-insane-tips-to-position-yourself-in-google-local-as-a-ninja","status":"publish","type":"post","link":"https:\/\/wolfteam.site\/es\/7-consejos-insanos-para-posicionarse-en-google-local-como-un-ninja\/","title":{"rendered":"7 consejos demenciales para posicionarse en el SEO local de Google como un ninja en 2026"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1525\" class=\"elementor elementor-1525\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3ad3d3e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ad3d3e1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3cc6b774\" data-id=\"3cc6b774\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7358c061 elementor-widget elementor-widget-table-of-contents\" data-id=\"7358c061\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-arrow-right&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\t\u00cdndice\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f8f5b0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f8f5b0d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48130f83\" data-id=\"48130f83\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69da525 elementor-widget elementor-widget-heading\" data-id=\"69da525\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Introducci\u00f3n:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e6f8929 elementor-widget elementor-widget-text-editor\" data-id=\"7e6f8929\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Me preguntan con frecuencia: \u00bfC\u00f3mo puede aparecer mi empresa en los resultados del mapa de Google (Google Local) que aparece para determinadas b\u00fasquedas?.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-282c7171 elementor-widget elementor-widget-text-editor\" data-id=\"282c7171\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lo curioso es que esto se pregunta \"de pasada\", ya que a pesar de que m\u00e1s del 40% de las b\u00fasquedas realizadas tienen un enfoque local, todav\u00eda hay muchas empresas que no incluyen la b\u00fasqueda local dentro de sus esfuerzos SEO para obtener tr\u00e1fico cualificado en sus Webs.<\/p><p>La b\u00fasqueda local ha ido ganando m\u00e1s importancia gracias a su presencia en la b\u00fasqueda universal, esos resultados de Google que no se limitan a los 10 sitios web m\u00e1s relevantes para los t\u00e9rminos buscados, sino que tambi\u00e9n muestran im\u00e1genes, noticias... y, en su caso, relacionados con un negocio, establecimiento, servicio, etc. Los resultados \"locales\" tambi\u00e9n se muestran a trav\u00e9s del servicio Google Maps.<\/p><p>\u00bfY c\u00f3mo aparecer all\u00ed? ... Para todos aquellos que est\u00e1n empezando, a continuaci\u00f3n les doy 7 consejos b\u00e1sicos y pr\u00e1cticos para que optimicen su presencia en Google Local y puedan iniciar el proceso de posicionamiento en \u00e9l.<\/p><p><a href=\"https:\/\/mapsplatform.google.com\/\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/mapsplatform.google.com\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e536cf5 elementor-widget elementor-widget-heading\" data-id=\"e536cf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1.-Registre su empresa en el Centro Empresarial Local.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-159221af elementor-widget elementor-widget-text-editor\" data-id=\"159221af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lo primero: tome el control de su presencia en <b>Google Maps<\/b> registrando su empresa en el Centro Empresarial Local. De este modo, podr\u00e1 asegurarse de que la informaci\u00f3n que aparece sobre su empresa es correcta y tendr\u00e1 la posibilidad de optimizarla.<\/p><p>Incluso si su empresa ya tiene presencia aunque usted no la haya creado (lo que puede ocurrir ya que <b>Google Maps<\/b> se alimenta de proveedores de datos como<b> p\u00e1ginas amarillas<\/b>, <b>directorios locales<\/b>etc.) es mejor que lo edite usted mismo y lo optimice, para evitar errores y un mal posicionamiento.<\/p><p>Del mismo modo, registr\u00e1ndose en el <b>Centro de negocios locales<\/b> transmite m\u00e1s \"confianza\" a Google, que es un factor relacionado con el posicionamiento, debido a la gran cantidad de spam que existe.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95ea1c4 elementor-widget elementor-widget-heading\" data-id=\"95ea1c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2.-Debe tener presencia f\u00edsica (oficina, instalaciones, etc.) en la zona geogr\u00e1fica para la que desea posicionarse.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7db21be1 elementor-widget elementor-widget-text-editor\" data-id=\"7db21be1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cuando se registre en el Centro de empresas locales, deber\u00e1 indicar la ubicaci\u00f3n de la empresa. Si tiene una<b> Agencia de marketing en Rovaniemi <\/b>y otro en <b>Agencia SEO en Helsinki<\/b>tendr\u00e1 que crear ambos y localizarlos en la direcci\u00f3n en la que se encuentran en estas ciudades.<\/p><p>Por supuesto: si quiere aparecer en la b\u00fasqueda de \"restaurante en Helsinki\" no podr\u00e1 aparecer con el restaurante en Barcelona que haya registrado en esta otra localidad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95cbca4 elementor-widget elementor-widget-heading\" data-id=\"95cbca4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3.-Utilice palabras clave relevantes en el t\u00edtulo de su Negocio.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97c4bbe elementor-widget elementor-widget-text-editor\" data-id=\"97c4bbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Al registrar su empresa en el <b>Centro de negocios locales<\/b>, utilice en el t\u00edtulo los t\u00e9rminos relevantes y descriptivos por los que quiere que le encuentren, que sea conciso y atractivo para el usuario al mismo tiempo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c667d2 elementor-widget elementor-widget-heading\" data-id=\"6c667d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4.-Categorice correctamente su negocio.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-399624cd elementor-widget elementor-widget-text-editor\" data-id=\"399624cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El Centro de Negocios Locales le permite elegir hasta 5 categor\u00edas relacionadas con su negocio:&nbsp;<\/p><p>selecci\u00f3nelas o personal\u00edcelas para que sean aquellas por las que desea que se encuentre su empresa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dcccec elementor-widget elementor-widget-heading\" data-id=\"0dcccec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5.-Obtenga presupuestos o menciones de los proveedores de datos.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29ddda0a elementor-widget elementor-widget-text-editor\" data-id=\"29ddda0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las citas o menciones tienen aqu\u00ed el papel de los enlaces en la b\u00fasqueda tradicional. Proporcionan una \"referencia\", un voto de \"confianza\" hacia su negocio. Las citas o menciones no incluyen necesariamente enlaces a su sitio web, pero deben mostrar el nombre de su negocio junto con su direcci\u00f3n, n\u00famero de tel\u00e9fono o ambos. Los proveedores de datos son los sitios web que \"alimentan\" Google Maps, como los directorios locales, las p\u00e1ginas amarillas en l\u00ednea, las redes sociales de opini\u00f3n, etc. que pueden cambiar seg\u00fan el pa\u00eds o la regi\u00f3n.<\/p><p>En Finlandia, algunos de los proveedores son:<\/p><p><a href=\"http:\/\/www.business-yellowpages.com\/finland\">http:\/\/www.business-yellowpages.com\/finland<\/a><br \/><a href=\"https:\/\/www.yenino.com\/fi\" class=\"broken_link\">https:\/\/www.yenino.com\/fi<\/a><br \/><a href=\"https:\/\/laakariliitto.com\/\">https:\/\/laakariliitto.com\/<\/a><\/p><p>Aseg\u00farese de crear una presencia optimizada y coherente, con los datos correctos, en todos los sitios web que sean proveedores de datos para las b\u00fasquedas en las que desea posicionarse. Para ello, realice b\u00fasquedas de prueba e identifique los proveedores de datos que aparecen (normalmente aparecen al final de la lista) para las b\u00fasquedas relacionadas con su negocio o servicio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dd45c46 elementor-widget elementor-widget-image\" data-id=\"1dd45c46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"965\" height=\"643\" src=\"https:\/\/wolfteam.site\/wp-content\/uploads\/2021\/11\/pexels-cottonbro-7777292-1024x682.jpg\" class=\"attachment-large size-large wp-image-1528\" alt=\"7 consejos locos para posicionarse en Google Local como un ninja\" srcset=\"https:\/\/wolfteam.site\/wp-content\/uploads\/2021\/11\/pexels-cottonbro-7777292-1024x682.jpg 1024w, https:\/\/wolfteam.site\/wp-content\/uploads\/2021\/11\/pexels-cottonbro-7777292-300x200.jpg 300w, https:\/\/wolfteam.site\/wp-content\/uploads\/2021\/11\/pexels-cottonbro-7777292-768x512.jpg 768w, https:\/\/wolfteam.site\/wp-content\/uploads\/2021\/11\/pexels-cottonbro-7777292-1536x1023.jpg 1536w, https:\/\/wolfteam.site\/wp-content\/uploads\/2021\/11\/pexels-cottonbro-7777292.jpg 1920w\" sizes=\"(max-width: 965px) 100vw, 965px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43e498c elementor-widget elementor-widget-heading\" data-id=\"43e498c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6.-Aliente las opiniones de su empresa.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5065c544 elementor-widget elementor-widget-text-editor\" data-id=\"5065c544\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>#Hashtags son una caracter\u00edstica importante de <a href=\"https:\/\/wolfteam.site\/es\/10-dope-consejos-para-encender-su-instagram\/\">Instagram<\/a>por lo que debe saber utilizarlas correctamente en sus publicaciones. Sea estrat\u00e9gico con las etiquetas que desea utilizar. Los estudios y las estad\u00edsticas demuestran que utilizar entre 3 y 5 hashtags es \u00f3ptimo para esta red social.<\/p><p>Sus hashtags deben representar el v\u00eddeo o la foto (no ponga etiquetas irrelevantes para llegar a m\u00e1s gente). Le recomiendo que utilice etiquetas descriptivas de dos palabras para representar su publicaci\u00f3n. Por ejemplo, <b>#desarrollo web, #creativo, #seo<\/b>.<\/p><p>Contrariamente a lo que pueda creer, utilizar hashtags que ya existen en millones de publicaciones reduce las posibilidades de que su foto destaque y, por tanto, atraiga a m\u00e1s seguidores. Si utiliza etiquetas m\u00e1s descriptivas, su imagen ser\u00e1 vista por m\u00e1s personas que busquen hashtags espec\u00edficos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c3d772 elementor-widget elementor-widget-heading\" data-id=\"1c3d772\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7.-Utilice la p\u00e1gina de contacto de su sitio web como URL para registrarse en el Centro de Negocios Locales.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a00edfd elementor-widget elementor-widget-text-editor\" data-id=\"a00edfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Al registrar cada uno de sus locales o empresas en el Centro de negocios locales, introduzca la URL de la p\u00e1gina de contacto y no la de la p\u00e1gina de inicio, que podr\u00eda parecer la m\u00e1s atractiva y relevante.<\/p><p>Esto es especialmente recomendable cuando tiene varias tiendas. Lo ideal es crear una p\u00e1gina de contacto espec\u00edfica dentro de su sitio web, donde aparezca la informaci\u00f3n sobre su direcci\u00f3n y n\u00famero de tel\u00e9fono.<\/p><p>La p\u00e1gina de contacto ser\u00e1 una \"p\u00e1gina de aterrizaje\" ideal para su presencia en Google Maps, ya que los datos locales (direcci\u00f3n, tel\u00e9fono, etc.) tienen mayor relevancia.<\/p><p>Con estos consejos b\u00e1sicos, puede crear una presencia optimizada en <b>Google Local<\/b> y comience a posicionarse en las b\u00fasquedas locales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e0dc68e elementor-widget elementor-widget-heading\" data-id=\"6e0dc68e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/wolfteam.site\/es\/#contact\">Si todo esto es demasiado complejo para usted, no se preocupe, podemos ayudarle.<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00cdndice Introducci\u00f3n: Con frecuencia me preguntan: \u00bfC\u00f3mo puede aparecer mi empresa en los resultados del mapa de Google (Google Local) que aparece ... <a title=\"7 consejos demenciales para posicionarse en el SEO local de Google como un ninja en 2026\" class=\"read-more\" href=\"https:\/\/wolfteam.site\/es\/7-consejos-insanos-para-posicionarse-en-google-local-como-un-ninja\/\" aria-label=\"Leer m\u00e1s sobre 7 consejos demenciales para posicionarse en el SEO local de Google como un ninja en 2024\">Leer m\u00e1s...<\/a><\/p>","protected":false},"author":2,"featured_media":1534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[307,305,306,310,311,308,309],"class_list":["post-1525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-digital-marketing-agency-espoo","tag-digital-marketing-agency-finland","tag-digital-marketing-agency-helsinki","tag-digital-marketing-agency-oulu","tag-digital-marketing-agency-rovaniemi","tag-digital-marketing-agency-tampere","tag-digital-marketing-agency-vantaa","infinite-scroll-item","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50","no-featured-image-padding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v26.2) - 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